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Published/Aired: 
April 2008
2122
Description: 

Print advertisment created by Casa da Criacao, Brazil for Stella Barros, within the category: Transport.

Advertising Agency: Casa da Criação, Rio de Janeiro, Brazil
Creative Director: Heleno Bernardi
Art Director: Patricia Medeiros
Copywriters: Marcelo Coli, Rafael Mósca
Illustrator: Helena Lopes

Comments (9)

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Highest Rated

Pedro Lima's picture
Pedro Lima

I work with advertising here in Brazil and i'd like to point out this campaign's qualities. In my opinion, this ad is very interesting, from a graphical and functional point of view. Works well with the optimization concept, simple and objective, but using creativity. But kudos to the travel agency as well, let's not forget them... here's their website, if anyone cares:

http://www.stellabarros.com.br

redaroguitijani's picture
redaroguitijani
Activity Score 60

A visual which connects the countries of various continents is simply brilliant, and reflects the main idea of tourism. Good job

Reda Rogui
LB-Casablanca, Morocco

EGGO's picture
EGGO
Activity Score 354

Interesting visual. Work on the lines a little more. Don't say, "wanna" either.

You have to hate advertising in order to truly love it.

dias's picture
dias
Activity Score 14

I agree that the lines need to work more, it should been reforcing the concept of the ad about shorting distance around the world for you

STRTLRS's picture
STRTLRS
Activity Score 1601

It's not about shortening distances, it's about offering customized packages. Kinda like Burger King's "have it your way"

www.storytellerscreative.com

---------------
I think, therefore... yeah.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

i agree, that connecting contries, like a travel package deal is good.
but somehow .....

natts's picture
natts
Activity Score 112

I´ve seen that visual in so many student portfolios.....

Guest commenter's picture
Guest commenter

its called pangea

Roger Daly's picture
Roger Daly
Activity Score 359

We've taken it right up Sydney Harbour...
...and South Australia needs a Brazilian!

Pedro Lima's picture
Pedro Lima

I work with advertising here in Brazil and i'd like to point out this campaign's qualities. In my opinion, this ad is very interesting, from a graphical and functional point of view. Works well with the optimization concept, simple and objective, but using creativity. But kudos to the travel agency as well, let's not forget them... here's their website, if anyone cares:

http://www.stellabarros.com.br

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