Stella Artois: Security Camera

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen
Account Managers: Moran Miller, Ester Smilg
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Published: March 2010

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dsklan's picture
1927 pencils

nice one,
layout not so good...

sharonref's picture
14 pencils

i'm lovin' it

good job

checkhill's picture
465 pencils

lovely idea

Dzsoi's picture
5268 pencils

clear, funny idea

sirvan's picture
29870 pencils

Is this print, or interactive ?


"I love some things, and don't love some other things."

ivan's picture

Print as far as I know.

Ivan Raszl, admin of AotW

hilazon's picture
150 pencils


Wordnerd's picture
6662 pencils

cool. maybe too subtle. 4 frames might have been enough

pez's picture
1718 pencils

ok for me.

gonndo's picture
1092 pencils

It'd work for a TV commercial as well.

Good job, guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

vrginie's picture
154 pencils

nice one, but the last two frames could have been removed

R U serious's picture
R U serious
405 pencils

...say my name, say my name...

Say my name, say my name...

mosho's picture
298 pencils

i dont get it please someone explain ?

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

the ad shows shots from a cctv camera (used as a security equipment) fitted at different spots in, what looks like a very rich family's mansion ..of these, one spot under surveillance is where 'Stella Artois' is stored in the fridge ..which is to say, that its coveted and hence prone to theft

i have a question's picture
i have a question
73 pencils

Answered what i was going to ask. Thnks. Now it seems a good ad.

Roger Keynes's picture
Roger Keynes
5497 pencils


Will Think for Salary

dreadboy's picture
413 pencils

Nice and subtle. Excellent I might add

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

art one's picture
art one
70 pencils

as a tv ad it's excellent..... not so much print for me.

grafikaholic's picture
23 pencils

Great! Look like in the FPS action game walkthrough.

Phil Lestino's picture
Phil Lestino
1670 pencils

Reassuringly Stella.

funky_frogii's picture
2538 pencils

very very very good........just love it......

Infected by a virus called CREATIVE | "And ya I Love Everything" |

satrianee's picture
3748 pencils

wouldn't it be much better if we saw a wine cellar full of this beer... for such wealth, this 3 bottles are a little "much". and I'm with Wordnerd, four frames would say it better. I was following a story by each frame expecting a huge crowd having a party in the last frame.

michelangelo's picture
660 pencils


raulbanderas's picture
357 pencils

nice really nice

Brainsugar's picture
1580 pencils


bi_sign's picture
262 pencils

so cute

in the name of ad's picture
in the name of ad
456 pencils

quite cool.

evahasson's picture
16 pencils


sliatybubie's picture
2 pencils

I think this ad is beautiful
It works well in print and would also work well on tvc


Jeff Carlson's picture
Jeff Carlson
18 pencils

Love the simplicty.

tytpol's picture
776 pencils

מצחיק מאוד. ברכות.

Rastamathamba420's picture
247 pencils

Ok!... maybe too many frames?... BTW won bronze!

i have a question's picture
i have a question
73 pencils

Very very clever. But needs to much intelligence too identify the message. Hope that the TG gets it right.

Guest's picture

camera 1 is a picture of a house at night. the other ones are pictures of day. other than that it's great

dee_art-o's picture
109 pencils

very nice idea and execution

Mr. D's picture
Mr. D
27 pencils

6 frames might have sufficed.. And I thought it was an elevator the Artois were in and they were robbers or something haha. I'm just being nitpicky, though. Good concept, overall.

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