Stella Artois: Peeterman Artois, 4

Peeterman Artois. A different strength from Artois.

Advertising Agency: Lowe, London, UK
Executive Creative Director: Ed Morris
Art Directors: Carl Broadhurst, Simon Morris
Copywriters: Peter Reid, Patrick McClelland
Photographer: Laurence Haskell
Typographer: Dave Towers

Related videos by Shutterstock

8 comments

Blahg's picture
Blahg
616 pencils

I don't know what these are supposed to be but they don't make me thirsty.

Guest's picture
Guest

I'm loving the old school style. Very eye-friendly.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

agree, i think they are just trying to establish the look for that particular brand

teenie's picture
teenie
1894 pencils

"A different strength from Artois"? Do they mean "A different strength THAN Artois"? And even then, I don't really get it. Is it a stronger beer? They should just say that.

Blahg's picture
Blahg
616 pencils

I think 4% is a weaker strength. In Canada this is weaker than a light beer, which are normally at least 4.5%. Generally here, most typical beer is 5% to 8%.

teenie's picture
teenie
1894 pencils

I think what threw me off is the punctuation. Maybe it should be "A different strength, from Artois." I thought they meant is was a beer that's different than Artois - not that it was a new beer brewed by the Artois company. I got it after reading your comment.

Blahg's picture
Blahg
616 pencils

I'm not entirely sure this campaign makes sense, no matter how many times I look at it. :)

juliangray's picture
juliangray
987 pencils

nice art direction. the idea, not so much.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments