Stella Artois: Peeterman Artois, 1

Peeterman Artois. A different strength from Artois.

Advertising Agency: Lowe, London, UK
Executive Creative Director: Ed Morris
Art Directors: Carl Broadhurst, Simon Morris
Copywriters: Peter Reid, Patrick McClelland
Photographer: Laurence Haskell
Typographer: Dave Towers

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3 comments

Guest's picture
Guest

Nice piece of graphic but the 4% is a bit too contrived.

fractalrene's picture
fractalrene
1506 pencils

I just can think on what the General CD would say if I come with something like that to his office...

Chough's picture
Chough
147 pencils

I love these ads, Great standount on the street, it took me ages to see the 4% on the outdoor stuff... it's hard to see when you're not looking for it, but it's a nice 'reward' when you spot it... at first I thought it needed an explanatory line, but now I admire the confidence of only using it on the glass.

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