Stella Artois: Lightning

Welcome to 1366. Over 600 years ago, people saw the world with different eyes. It was believed that thunder and lightning were caused by the wrath of the Gods. Yet despite the danger, the people of Leuven never hesitated to venture into the fields to bring in the harvest. We still believe today what they believed back then. Perfection has its price.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Matthew Bull
Copywriters: Hakan Engler, Johan Holmstrom, Mats Brun
Art Directors: Rickard Villard, Tim Scheibel, Johan Tesch, Kalle dos Santos
Illustrator: Matte Painter
Photographer: Jean-Marie Vives
Via: Advert-Eyes


dhamorim's picture
449 pencils


Raul_0451's picture
56 pencils

I don't get it, why they talk about people believes, if this spouse to be a beer ad?
to me this is really poor

redux52000's picture
12 pencils

Did lightning happen so often 600 years ago that people would be called heros to venture even just for a few hours outside? Were the Gods not happy in some way that people were making beer? - I think this can be nagative


drizae's picture
503 pencils

What about that drunk God? Y'know.. Dionysus or something. He wouldn't have given them too much grief.

Fail Harder.

Albondiga's picture
96 pencils

Brilliant! I wish I had made this ad! Nice one.

lorem_ipsum's picture
194 pencils

visit the site... the site is the main thing... These are only the teasers...

kai539's picture
244 pencils

great photoshop
great story
great art direction
great ad

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