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Egg

Agency: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by M&C Saatchi, Australia for Steggles, within the category: Food.

This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns.

Advertising Agency: M&C Saatchi, Sydney, Australia
Art Director: Michael Andrews
Copywriter: Tom McFarlane

Comments (23)

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Highest Rated

brendansparrow's picture
brendansparrow
Activity Score 202

Great concept and execution, the hand-drawn logo really adds to it.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19405

smart

Reality Check's picture
Reality Check
Activity Score 2539

It's an ad that's smart, and maybe even a little wise.

jatoba's picture
jatoba
Activity Score 32

Very simple and nice. I love it!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Sorry maybe I didn't understand it but that's not a chicken.

Reality Check's picture
Reality Check
Activity Score 2539

You're too clever for your own good, Jack, even by my standards! ;-)

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

just because your drinking a smoothie, doesn't mean your not eating fruit

Kuphunda's picture
Kuphunda
Activity Score 10

Yes

Bob.C's picture
Bob.C
Activity Score 1159

V clever and simple idea - maybe the slogan and logo didn't need to be on the egg (corner?), but otherwise perfect

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Where's the chicken?

renatonl's picture
renatonl
Activity Score 76

nice, maybe copy will be better in the corner. But anyway this ad kick ass!

Manoma's picture
Manoma
Activity Score 1108

Beautyful and perfect for me.
Bravo!

(Il love the detail to put the logo on the egg,
very pure... perfect ;-)

luispiter's picture
luispiter
Activity Score 2756

interesante... me gusta, es super simple

Boxey's picture
Boxey
Activity Score 8881

I disagree with those who think the copy or logo should be in the corner. Keeping it less ad-like adds to its charm. Well done.

Billoughsby's picture
Billoughsby
Activity Score 5142

Agree with Boxey – otherwise, it would be template work.

That's it.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

chicken is nicely kept in big barns.

thumbs up.keep going.

"If you are irritated by every rub, how will you be polished?"
— Rumi

shaun1800's picture
shaun1800
Activity Score 293

Couldn’t help but lol at the couple of “where’s the chicken” comments on here. If advertising requires a basic level of intelligence these people should give up now.

NaciBabuska's picture
NaciBabuska
Activity Score 42

agree with Boxey, too.

bobby666's picture
bobby666
Activity Score 1460

well said shaun 1800. clever ad good execution

anxiezhe's picture
anxiezhe
Activity Score 26

Concept is very good, copy is great

come on,idea!

bobby666's picture
bobby666
Activity Score 1460

well said shaun 1800.
clever ad good execution

Glut's picture
Glut
Activity Score 3935

good, simple. What else?

ace85le's picture
ace85le
Activity Score 3935

I think it's neat and clean and unconventional.

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brendansparrow's picture
brendansparrow
Activity Score 202

Great concept and execution, the hand-drawn logo really adds to it.

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