This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns.
Advertising Agency: M&C Saatchi, Sydney, Australia
Art Director: Michael Andrews
Copywriter: Tom McFarlane
Published: May 2011
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24 Comments
smart
It's an ad that's smart, and maybe even a little wise.
Very simple and nice. I love it!
Sorry maybe I didn't understand it but that's not a chicken.
http://jackmancer.com/
http://twitter.com/jackmancer/
You're too clever for your own good, Jack, even by my standards! ;-)
just because your drinking a smoothie, doesn't mean your not eating fruit
Yes
V clever and simple idea - maybe the slogan and logo didn't need to be on the egg (corner?), but otherwise perfect
http://we-convince.com
Where's the chicken?
nice, maybe copy will be better in the corner. But anyway this ad kick ass!
Like it. Good idea.
Beautyful and perfect for me.
Bravo!
(Il love the detail to put the logo on the egg,
very pure... perfect ;-)
interesante... me gusta, es super simple
www.barcreativo.com
I disagree with those who think the copy or logo should be in the corner. Keeping it less ad-like adds to its charm. Well done.
Agree with Boxey – otherwise, it would be template work.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
chicken is nicely kept in big barns.
thumbs up.keep going.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Couldn’t help but lol at the couple of “where’s the chicken” comments on here. If advertising requires a basic level of intelligence these people should give up now.
agree with Boxey, too.
well said shaun 1800. clever ad good execution
Concept is very good, copy is great
come on，idea！
well said shaun 1800.
clever ad good execution
good, simple. What else?
I think it's neat and clean and unconventional.
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www.scorchidentity.com
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Great concept and execution, the hand-drawn logo really adds to it.