Agency Network: 
November 2010

Print advertisment created by BBDO, Denmark for SteelSeries, within the category: Electronics, Technology.

SH***Y sound ruins your game

Advertising Agency: BBDO, Denmark
Art Director: Peter Dubienko
Copywriter: Nikolaj Steen Møller
Digital imaging: Morten Meldgaard / Utopia design

Comments (15)

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Nude Copy's picture
Nude Copy
Activity Score 1054

good drepresentation. kind of invoking synesthesia...sound is beautifully represented in the visual

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

This whole campaign is fun, nice work Peter, and Nikolaj


Now the TV writes itself

-The Freelance Intern

luispiter's picture
Activity Score 2756

It funny... I like it

Prof's picture
Activity Score 1449

Are they serious about the copy? Really? Shitty sound? You gotta be kidding me. You guys above me are beyond clueless, it's not even funny anymore. A concept is there, the execution is soso and done approximately a trillion times before. Fire the CD for even running a thing like that.

Quite really.

Pombooie's picture
Activity Score 407

Hey Prof

Where are the letters after your name? Oh, here they are T.W.A.T!

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

A trillion times? Approximately even? You might want to brush up on your math skills, professor.

For the target audience it's great, the lone warrior battling the Dragon is anything but soso and resonates with any gamer that's held a mouse or game controller... Dragons can sound awesome and with everyone looking for the latest and greatest headphones for music and gaming I think this does a great job of standing out in cluttered market.

Billoughsby's picture
Activity Score 5144

I do agree the use of "sh___y" speaks the trenchant language of the target. And the visual is really funny, especially once you read the signoff.

That's it.

LeeHarvey's picture
Activity Score 3045

Kudos to Morten Meldgaard / Utopia design!

kleenex's picture
Activity Score 49614

hahahahahahahahahaha great idea.

copycopycopy's picture
Activity Score 148

Copy speaks to the target. Nice work. Absolutely love the representation of puny sound.

shahidali's picture
Activity Score 4069

Loved it. Superb. Wonder whether now people will be curious on how sh***y sound sounds!


arke1's picture
Activity Score 235

Cool campaign. The retouching on this piece could have done with a bit more work though.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Resounding success.

Write a wise saying and your name will live forever – Anonymous.

raw tuna's picture
raw tuna
Activity Score 837

Nice :)

dadada's picture
Activity Score 1720

nice visuals, benefice well delivered.

Everybody is creative, be yourself.