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SteelSeries: Dragon

SteelSeries: Dragon
Your rating: None Average: 6.6 (64 votes)

SH***Y sound ruins your game

Advertising Agency: BBDO, Denmark
Art Director: Peter Dubienko
Copywriter: Nikolaj Steen Møller
Digital imaging: Morten Meldgaard / Utopia design
Published: November 2010

15 Comments

Nude Copy's picture 1068 pencils
Nude Copy | Fri, 2011-02-11 07:38

good drepresentation. kind of invoking synesthesia...sound is beautifully represented in the visual

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sun, 2011-03-20 14:34

This whole campaign is fun, nice work Peter, and Nikolaj

UPDATE:

http://www.youtube.com/watch?v=u9wp6cz0A1o

Now the TV writes itself

-The Freelance Intern

barcreativo.com's picture 2752 pencils
barcreativo.com | Fri, 2011-02-11 08:23

It funny... I like it

www.barcreativo.com

Prof's picture 1503 pencils
Prof | Fri, 2011-02-11 08:37

Are they serious about the copy? Really? Shitty sound? You gotta be kidding me. You guys above me are beyond clueless, it's not even funny anymore. A concept is there, the execution is soso and done approximately a trillion times before. Fire the CD for even running a thing like that.

Quite really.

Pombooie's picture 378 pencils
Pombooie | Sun, 2011-02-13 20:15

Hey Prof

Where are the letters after your name? Oh, here they are T.W.A.T!

Helmet Chrome's picture 264 pencils
Helmet Chrome | Fri, 2011-02-11 09:01
8

A trillion times? Approximately even? You might want to brush up on your math skills, professor.

For the target audience it's great, the lone warrior battling the Dragon is anything but soso and resonates with any gamer that's held a mouse or game controller... Dragons can sound awesome and with everyone looking for the latest and greatest headphones for music and gaming I think this does a great job of standing out in cluttered market.

Billoughsby's picture 5127 pencils
Billoughsby | Fri, 2011-02-11 09:18
10

I do agree the use of "sh___y" speaks the trenchant language of the target. And the visual is really funny, especially once you read the signoff.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture 3087 pencils
LeeHarvey | Fri, 2011-02-11 10:32
9

Kudos to Morten Meldgaard / Utopia design!

kleenex's picture 8430 pencils
kleenex | Fri, 2011-02-11 13:10
9

hahahahahahahahahaha great idea.

copycopycopy's picture 146 pencils
copycopycopy | Sat, 2011-02-12 00:41

Copy speaks to the target. Nice work. Absolutely love the representation of puny sound.

shahidali's picture 3864 pencils
shahidali | Sat, 2011-02-12 01:23
8

Loved it. Superb. Wonder whether now people will be curious on how sh***y sound sounds!

shahid

arke1's picture 241 pencils
arke1 | Sat, 2011-02-12 08:24
6

Cool campaign. The retouching on this piece could have done with a bit more work though.

http://www.arke1.com.au

Anonymous Author's picture 1549 pencils
Anonymous Author | Sun, 2011-02-13 20:54
9

Resounding success.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

The Mad Adder's picture 200 pencils
The Mad Adder | Mon, 2011-02-14 05:36
9

Nice :)

dadada's picture 1647 pencils
dadada | Tue, 2011-02-15 09:00

nice visuals, benefice well delivered.

Critics are easy.

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