15 comments

Nude Copy's picture
Nude Copy
1058 pencils

good drepresentation. kind of invoking synesthesia...sound is beautifully represented in the visual

Ron Burgundy's picture
Ron Burgundy
1636 pencils

This whole campaign is fun, nice work Peter, and Nikolaj

UPDATE:

http://www.youtube.com/watch?v=u9wp6cz0A1o

Now the TV writes itself

-The Freelance Intern

luispiter's picture
luispiter
2756 pencils

It funny... I like it

Prof's picture
Prof
1453 pencils

Are they serious about the copy? Really? Shitty sound? You gotta be kidding me. You guys above me are beyond clueless, it's not even funny anymore. A concept is there, the execution is soso and done approximately a trillion times before. Fire the CD for even running a thing like that.

Quite really.

Pombooie's picture
Pombooie
407 pencils

Hey Prof

Where are the letters after your name? Oh, here they are T.W.A.T!

Helmet Chrome's picture
Helmet Chrome
260 pencils

A trillion times? Approximately even? You might want to brush up on your math skills, professor.

For the target audience it's great, the lone warrior battling the Dragon is anything but soso and resonates with any gamer that's held a mouse or game controller... Dragons can sound awesome and with everyone looking for the latest and greatest headphones for music and gaming I think this does a great job of standing out in cluttered market.

Billoughsby's picture
Billoughsby
5091 pencils

I do agree the use of "sh___y" speaks the trenchant language of the target. And the visual is really funny, especially once you read the signoff.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
3045 pencils

Kudos to Morten Meldgaard / Utopia design!

kleenex's picture
kleenex
32989 pencils

hahahahahahahahahaha great idea.

copycopycopy's picture
copycopycopy
148 pencils

Copy speaks to the target. Nice work. Absolutely love the representation of puny sound.

shahidali's picture
shahidali
4067 pencils

Loved it. Superb. Wonder whether now people will be curious on how sh***y sound sounds!

shahid

arke1's picture
arke1
237 pencils

Cool campaign. The retouching on this piece could have done with a bit more work though.

Anonymous Author's picture
Anonymous Author
1541 pencils

Resounding success.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

raw tuna's picture
raw tuna
477 pencils

Nice :)

dadada's picture
dadada
1720 pencils

nice visuals, benefice well delivered.

Everybody is creative, be yourself.

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