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Knife

Agency: 
Published/Aired: 
June 2011
Description: 

Action wtih a sense of humor.

Advertising agency: Y&R, Italy
Advertising agency: Y&R Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Mariano Lombardi
Account Manager: Roberta Lanceri
Group Client Director: Marco Ruggeri
Photographer: FM Photographers

Comments (14)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3939

ha ha ha very funny. or not.

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MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203

Knife balloon? Nahhhhh.
Basic.

stocats's picture
stocats
Activity Score 6

Marioluigi, lo abbiamo capito tutti che sei un art sfigato lowe ex the name, piantala. Fai qualcosa di bello tu. E salutaci anche Mana Filippello quando la vedi allo specchio.

Ysbah's picture
Ysbah
Activity Score 85

Non è chi pensi tu, visto che ha lasciato il suo commento idiota anche su un lavoro della Lowe. Anzi, vacci piano a fare ipotesi con nome e cognome, fare ipotesi e tirare in ballo gente senza prove è una grande cazzata. Di certo 'sto marioluigi, chiunque sia, ha rotto i coglioni, qui e sulla Shortlist. Il mio consiglio è ignorarlo, come fosse il nulla, che poi in fondo è.

Fussy's picture
Fussy
Activity Score 38

Nice one.

Fussicat

kleenex's picture
kleenex
Activity Score 43397

this one is better.

Bob.C's picture
Bob.C
Activity Score 1161

I think that it works - the visual could have gone in a different direction that emphasized action (it feels quite static)

morse's picture
morse
Activity Score 17364

I find this campaign actually little funny.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

soryana's picture
soryana
Activity Score 155

good idea

yes

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Which is what?

MidasTouch's picture
MidasTouch
Activity Score 1024

I don't get it. And the realisation is a bit poor (to me)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

JopyCunior's picture
JopyCunior
Activity Score 220

I am pretty sure I have already seen this type of ad with the same concept and realization... and even a similar client.
can someone fill me in?

Glut's picture
Glut
Activity Score 3937

what?

Manoma's picture
Manoma
Activity Score 1108

For the campaign...Ok, but the strategy... Humour in steel ?

ace85le's picture
ace85le
Activity Score 3939

ha ha ha very funny. or not.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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