Steel TV: Knife

Action wtih a sense of humor.

Advertising agency: Y&R, Italy
Advertising agency: Y&R Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Mariano Lombardi
Account Manager: Roberta Lanceri
Group Client Director: Marco Ruggeri
Photographer: FM Photographers

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14 comments

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

Knife balloon? Nahhhhh.
Basic.

stocats's picture
stocats
6 pencils

Marioluigi, lo abbiamo capito tutti che sei un art sfigato lowe ex the name, piantala. Fai qualcosa di bello tu. E salutaci anche Mana Filippello quando la vedi allo specchio.

Ysbah's picture
Ysbah
85 pencils

Non è chi pensi tu, visto che ha lasciato il suo commento idiota anche su un lavoro della Lowe. Anzi, vacci piano a fare ipotesi con nome e cognome, fare ipotesi e tirare in ballo gente senza prove è una grande cazzata. Di certo 'sto marioluigi, chiunque sia, ha rotto i coglioni, qui e sulla Shortlist. Il mio consiglio è ignorarlo, come fosse il nulla, che poi in fondo è.

Fussy's picture
Fussy
38 pencils

Nice one.

Fussicat

kleenex's picture
kleenex
22668 pencils

this one is better.

Bob.C's picture
Bob.C
1118 pencils

I think that it works - the visual could have gone in a different direction that emphasized action (it feels quite static)

morse's picture
morse
13963 pencils

I find this campaign actually little funny.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

soryana's picture
soryana
155 pencils

good idea

yes

Helmet Chrome's picture
Helmet Chrome
260 pencils

Which is what?

MidasTouch's picture
MidasTouch
1024 pencils

I don't get it. And the realisation is a bit poor (to me)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

JopyCunior's picture
JopyCunior
170 pencils

I am pretty sure I have already seen this type of ad with the same concept and realization... and even a similar client.
can someone fill me in?

Glut's picture
Glut
3947 pencils

what?

Manoma's picture
Manoma
1095 pencils

For the campaign...Ok, but the strategy... Humour in steel ?

ace85le's picture
ace85le
3941 pencils

ha ha ha very funny. or not.

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