Steel TV: Bullet

Action wtih a sense of humor.

Advertising agency: Y&R, Italy
Advertising agency: Y&R Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Mariano Lombardi
Account Manager: Roberta Lanceri
Group Client Director: Marco Ruggeri
Photographer: FM Photographers


MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

I see war movies, not action.
Forced and basic.

Fussy's picture
38 pencils

Love it


ptabbiner's picture
68 pencils

Don't get it. Great photography, execution too subtle?

Bob.C's picture
1163 pencils

Quite weak to get it you have to know what a suppository looks like (what % of the Italian action movie loving target audience know or would recognize it instantly, not many i guess ) and again it feels quite static

PS help I just googled suppository now all the ads i'm going to see for weeks are of odd medical products

RadoubleJu's picture
152 pencils

Don't get it either. pls explain.

Make it simple..

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