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The Count

Agency: 
Published/Aired: 
January 2011
Description: 

Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.

Life counts for much. Slow down.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko

Comments (17)

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Highest Rated

dbaik's picture
dbaik
Activity Score 5

nice job. emotionally.

tirthomitro's picture
tirthomitro
Activity Score 2758

had this idea in head for a long time. but didn't really know what to write...

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture
everartz
Activity Score 7609

so, ukrainians are the next formula 1 racers?

| Everartz |

rurorjuror's picture
rurorjuror
Activity Score 745

They are already, believe me. Sad, that most of speeders on the streets are people from the government or their relatives...

dadada's picture
dadada
Activity Score 1720

nice idea

Everybody is creative, be yourself.

celini's picture
celini
Activity Score 90

Sinceramente, como escriban eso en la calzada y los coches se entretengan en leerlo, se cargan un par de peatones más.

En fin, la idea no está mal. Está bien realizada pero espero que a nadie se le ocurra llevarla a cabo.

Vingy's picture
Vingy
Activity Score 474

Ehmm es un Print, no es de ambiente

Davirus's picture
Davirus
Activity Score 44

Me preocupa la calidad mental que tienes si realmente pensaste que se hiba a ejecutar de esa manera.

[ ❤ ] www.davirus.mx

martois's picture
martois
Activity Score 67

Great concept, I think copy could work a little harder or be distilled down to 'Life Counts, Slow Down!'

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

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miko1aj's picture
miko1aj
Activity Score 3086

great. nothing to add.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18550

good job.

andyStock's picture
andyStock
Activity Score 666

Yeah this is OK. Nothing spectacular, but solid.

kleenex's picture
kleenex
Activity Score 43398

Love the idea.

mr.x's picture
mr.x
Activity Score 998

Just when I thought that all the ideas for this subject had been used. Nicely done with the copy.

chaddy velasco's picture
chaddy velasco
Activity Score 95

this one is great. love it!

Andil's picture
Andil
Activity Score 102

Love the idea, works really well. Made me stop and think.

willrust's picture
willrust
Activity Score 40

Agree with Martois, copy not cutting it currently. Otherwise it's a pretty tired avenue (no pun intended).

dbaik's picture
dbaik
Activity Score 5

nice job. emotionally.

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