Full on fruit flavour.
Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive CD: James McGrath
CD: Cameron Hoelter, Emma Hill
Art Director: Julian Schreiber
Copywriter: Julian Schreiber
Photographer: Andreas Smetana
Retoucher: Electric Art
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20 Comments
*i normally don't get it.*
Try to use ur right brain then u wil get it!
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
it took a long hard look and then again another one, but I got it.
and afterwards I liked it. it drives the point home definitely.
but am I that slow or is anyone really going to search?
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i took second look also, but still the idea escapes me... can someone explain?
The idea is that you will feel an explosion of flavour. It's a powerful knock. That's how I view it anyway.
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Energizer Bunny arrested, charged with battery.
strong, powerful flavor.
The idea is good. But the toys they chose are misleading.. should be rounder stuff, i guess. first i thought it was a beverage. I think because the "stick" it is pointing to me and looks like a straw. when you hold a lollipop, you don't hold it like that. diffucult to get immediately
I like this one best.
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Energizer Bunny arrested, charged with battery.
Really like the concept! Well done!
I didn't get it. Until I read all the commments. And then I didn't understand why the stick had to be hollow and resemble a straw. Or why the figures all had to look terribly uncomfortable to lick. Sorry, but I have to say it. Next.
The yellow straw thing would be the lollipop stick. Like in the picture below.
like these. Got them off the bat.
props, really nice.
beautiful!
ok, i can get the visual - like, powerfull flavour. but headline is then totally misleading
GREAT AD, i wish i had done it.
these are awesome. I too wish I had done it.
I don't like these at all. I like the visuals, but hey, 99% of us didn't get it amd the other 1% had to spend like 3 hours to get it.
Someone explain to me why it's a good idea to just and simply change the shape of your product, no matter what, into anything you want/need, to show what you want to show. Like turning an energy drink can into a gun or something like that.
Plus, "full on fruit flavor"?... do you really consider it a good copy? awesome ad? great ad?
I respect the opinions but I'd really like someone to point out WHY this is awesome and great cause i really can't see it.
I assumed "full on fruit flavour" was a play on "full-on assault". These ads said to me "our candy is so potent it's like having a flavour war in your mouth". Hence the tank, barbarian, etc. etc.
yeah, they tell me the same thing, at least they do have a concept and i grant that.
but i still ask, why it's such a good idea to just change the shape of the objects into what you want?... just change it into anything and ready, and voilá!! where's the joke here?... in the straw?
I really like these ads. They are brilliantly executed and I got it straight away. Well done Tommy 2 point Martin and Julian.
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