Contradictions, Pale people

January 2011

Print advertisment created by TBWA, United States for Starburst, within the category: Confectionery, Snacks.

Tropical. But thoroughly enjoyed by pale people who burn easily.
It's a pack of contradictions.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Art Director: Lacey Waterman
Copywriter: Jim LeMaitre
Illustrator: Lacey Waterman

Comments (11)

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Highest Rated

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I knew I've seen this text-ecution before

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I like the copy but I think the art director, based on this ad, is TBWA unworthy.

HappyHour's picture
Activity Score 2381

Something tells me if the agency name weren't credited these would be getting much lower ratings. I don't really see anything special here. I'm not really getting 'pack of contradictions' as a big idea, and the visual doesn't communicate "Tropical" at all - I had to look closely at the packshot to understand what the copy was even talking about.

TiltedChairCreative's picture
Activity Score 513

I agree completely. It seems like they clung to the "pack of contradictions" idea without regard to how it fit with the product. And I would by no means call that "extraordinary copy." That's absurd. It's two lines, and it's formulaic. That's not extraordinary copy.

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
Activity Score 18

Yeah - I'd like to know what makes it a pack of contradictions. I mean, apart from some clever copy.

DBB's picture
Activity Score 1216

Great copy !!

luispiter's picture
Activity Score 2756

good copy.. i like it

mdb1974's picture
Activity Score 411

Premium copy. Serviceable art direction.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Copy is awesome, I agree the art direction doesn't "own" the copy, perhaps cuz it was under deadline, if not then I definitely recommended the AD go marinate her mind on ffffound

LeeHarvey's picture
Activity Score 3045

Hehe, her name is 'lazy'....

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I knew I've seen this text-ecution before

Sdb's picture
Activity Score 1362

Like it!