Starburst: Contradictions, Pale people

Tropical. But thoroughly enjoyed by pale people who burn easily.
It's a pack of contradictions.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Art Director: Lacey Waterman
Copywriter: Jim LeMaitre
Illustrator: Lacey Waterman

January 2011


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I like the copy but I think the art director, based on this ad, is TBWA unworthy.

HappyHour's picture
2381 pencils

Something tells me if the agency name weren't credited these would be getting much lower ratings. I don't really see anything special here. I'm not really getting 'pack of contradictions' as a big idea, and the visual doesn't communicate "Tropical" at all - I had to look closely at the packshot to understand what the copy was even talking about.

TiltedChairCreative's picture
513 pencils

I agree completely. It seems like they clung to the "pack of contradictions" idea without regard to how it fit with the product. And I would by no means call that "extraordinary copy." That's absurd. It's two lines, and it's formulaic. That's not extraordinary copy.

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
18 pencils

Yeah - I'd like to know what makes it a pack of contradictions. I mean, apart from some clever copy.

DBB's picture
1216 pencils

Great copy !!

luispiter's picture
2756 pencils

good copy.. i like it

mdb1974's picture
411 pencils

Premium copy. Serviceable art direction.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

Copy is awesome, I agree the art direction doesn't "own" the copy, perhaps cuz it was under deadline, if not then I definitely recommended the AD go marinate her mind on ffffound

LeeHarvey's picture
3045 pencils

Hehe, her name is 'lazy'....

Ron Burgundy's picture
Ron Burgundy
1634 pencils

I knew I've seen this text-ecution before

Sdb's picture
1362 pencils

Like it!

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