Staples: Workaholic, Nate

Advertising Agency: David, Argentina
Executive Creative Directors: Joaquin Cubria, Analia Rios
Creative Directors: Matias Lafalla, Ramiro Gamallo
Art Director: Ricardo Casal
copywriter: Juan Javier Peña
Account Director: Emanuel Abeijón
Photography: Ale Burset
Producer: Martin Hillcoat

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8 comments

angeyates's picture
angeyates
127 pencils

hahaha...niiice!

naghihimutuc's picture
naghihimutuc
82 pencils

Sorry, I don't get it. Staples helps workaholics get off workaholism? Or Staples is to workaholics as beer is to alcoholics? If so isn't it implying that workaholism is bad? Or is it trying to show the awesome after party photo of you wasted on staples/alcohol?

The ad isn't working for me but that right there is a nice photo. Looks like it has a good story in there somehow though. Same comment on the other ad though the guy with the belly half-out of his pants looks like he had a lot more fun.

ChuckN's picture
ChuckN
119 pencils

Didn't get it.

imagineit's picture
imagineit
552 pencils

Took me a while to grasp this - and once I got it I don't feel it's that strong, I think it's quite sad actually. Bad to play on an addictive type of insight - it needs a lot of work!

tatilopes's picture
tatilopes
4 pencils

Like!

ItMatters's picture
ItMatters
2171 pencils

Like the tagline. Very true.

Guillermo Meza's picture
Guillermo Meza
171 pencils

Really good idea!

thedesignaddict's picture
thedesignaddict
5372 pencils

Utterly confounding.

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