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Standard Bank Chip & Pin: Convict

Standard Bank Chip & Pin: Convict
Your rating: None Average: 4.8 (10 votes)

If only they we're this easy to spot.
Standard Bank's Chip & PIN technology gives you the power to protect
yourself from the criminals who might not look like criminals.

Advertising Agency: TBWA Tequila\ Johannesburg, South Africa
Creative Director: Justin Wright
Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Chris Saunders
Published: October 2008

6 Comments

slip's picture 925 pencils
slip | Mon, 2008-10-13 02:19

this one is better, like the frontal

*****

SJB

singye's picture 182 pencils
singye | Mon, 2008-10-13 03:18

is the 'no eye contact' thing on purpose? coz, he is kinda looking at me. otherwise, i love the model.

Guest commenter's picture
Guest | Tue, 2008-10-14 01:36

but this guy looks like a thief. contradictory copy.

singye's picture 182 pencils
singye | Tue, 2008-10-14 04:27

yeah, hadn't thought of that, why is that guy giving him his card?
I mean i get the idea of the ad, but why?

Guest commenter's picture
Guest | Wed, 2008-10-15 13:38

No, dude, it's "If only they we're this easy to spot." being ironic. In real life it's NOT easy, ergo..

Besides, if the customer was't paying with a credit card , you'd miss the message.

Wolfgang_Xemandros's picture 12 pencils
Wolfgang_Xemandros | Sat, 2008-10-25 10:47

hey hey.. look up for the handcuffs! it speaks well!
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