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Standard Bank Chip & Pin: Convict
If only they we're this easy to spot.
Standard Bank's Chip & PIN technology gives you the power to protect
yourself from the criminals who might not look like criminals.
Advertising Agency: TBWA Tequila\ Johannesburg, South Africa
Creative Director: Justin Wright
Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Chris Saunders
Published: October 2008
Comments
this one is better, like the frontal
*****
is the 'no eye contact' thing on purpose? coz, he is kinda looking at me. otherwise, i love the model.
but this guy looks like a thief. contradictory copy.
yeah, hadn't thought of that, why is that guy giving him his card?
I mean i get the idea of the ad, but why?
No, dude, it's "If only they we're this easy to spot." being ironic. In real life it's NOT easy, ergo..
Besides, if the customer was't paying with a credit card , you'd miss the message.
hey hey.. look up for the handcuffs! it speaks well!
Cool ad
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