Standard Bank Chip & Pin: Convict

If only they we're this easy to spot.
Standard Bank's Chip & PIN technology gives you the power to protect
yourself from the criminals who might not look like criminals.

Advertising Agency: TBWA Tequila\ Johannesburg, South Africa
Creative Director: Justin Wright
Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Chris Saunders
Published: October 2008

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6 comments

slip's picture
slip
919 pencils

this one is better, like the frontal

*****

SJB

singye's picture
singye
180 pencils

is the 'no eye contact' thing on purpose? coz, he is kinda looking at me. otherwise, i love the model.

Guest commenter's picture
Guest commenter

but this guy looks like a thief. contradictory copy.

singye's picture
singye
180 pencils

yeah, hadn't thought of that, why is that guy giving him his card?
I mean i get the idea of the ad, but why?

Guest commenter's picture
Guest commenter

No, dude, it's "If only they we're this easy to spot." being ironic. In real life it's NOT easy, ergo..

Besides, if the customer was't paying with a credit card , you'd miss the message.

Wolfgang_Xemandros's picture
Wolfgang_Xemandros
12 pencils

hey hey.. look up for the handcuffs! it speaks well!
Cool ad

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