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Stand up mic

Published/Aired: 
July 2006
Description: 

These ads are for the mass launch of a previously cult pear cider. It is the official cider the world famous Glastonbury festival.

Advertising Agency: Wwav Rapp Collins, UK
Art direction: Nick Tasker, Dan Buxton
Copywriter: Peter Kew
Creative Director: Nick Schanche

Comments (3)

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Highest Rated

MADE in the USA's picture
MADE in the USA
Activity Score 434

Here’s a metaphor for the beer mike --- What you get after a few hrs. at the Karaoke bar...
“Singing drunks at the mike“.

mikelite's picture
mikelite
Activity Score 1031

can someone explain for the americans in the audience? thanks a lot.

chippery's picture
chippery
Activity Score 94

5.5 chips.
I don't think award shows will touch this campaign. It offers nothing new. No much wit or smile, and it sure doesn't break the category. Also, the mic has been used as a visual 'swap' for so many other better things.
Some have bagged the art direction, but I actually don't mind it at all.

MADE in the USA's picture
MADE in the USA
Activity Score 434

Here’s a metaphor for the beer mike --- What you get after a few hrs. at the Karaoke bar...
“Singing drunks at the mike“.

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