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Stamps campaign, Jaguar

Published/Aired: 
March 2007
3449
Description: 

In the food chain of the rain forest, the rubber stamp is the principal predator.
Bureaucracy kills nature. Demand approval for preservation laws of the rain forest.
www.sosma.org.br

Advertising Agency: F/Nazca S&S, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Marco Monteiro
Copywriter: André Kassu
Illustrator: Lobo

Comments (7)

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Highest Rated

velle's picture
velle
Activity Score 1550

a mob of chops (insert a representation of the enemy) closing in to kill a big cat (insert a representation of wildlife)

Rog's picture
Rog
Activity Score 6082

The only execution that comes anywhere close to getting an emotional response.

>>>> That's not an ad. THIS is an ad.

slim's picture
slim
Activity Score 1047

Couldn't agree more.
In this one, the line is clear and the idea is supported rather than overwhelmed by the stunning art direction.

Twombl's picture
Twombl
Activity Score 184

"Bureaucracy kills nature" is the line.
This campaign deserves important awards. I hope so.

pindaro's picture
pindaro
Activity Score 524

bravo!!!

quinonesanibal's picture
quinonesanibal
Activity Score 57

I think the whole campaign is pretty strong. Copywriting is as superb as the Art Directon. The idea of the stamps closing in to the creatures, taking away their enviorment is amazing. Maybe it wouldn't have worked as well with real images. The illustration and art direction really takes the idea up another notch. I hope judges get behind this campaign. Another great example of the creative power of Brazil.

Guest's picture
Guest

Wow, this got an award? Was it for the courage to tackle such a bland assignment?

velle's picture
velle
Activity Score 1550

a mob of chops (insert a representation of the enemy) closing in to kill a big cat (insert a representation of wildlife)

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