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Church

Agency: 
Published/Aired: 
April 2012
Description: 

Where it all begins.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Copywriter: Fanny Lau
Art Director: May Chan
Creative Director / Copywriter: Wen Louie
Photographer: Stephen Cheung
Photo Retoucher: Henry Chan

Comments (23)

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Highest Rated

kevin.slep's picture
kevin.slep
Activity Score 2

disculpe cual es el tema de esa publicidad?

ZeSheep's picture
ZeSheep
Activity Score 174

A similar thing was done before though. I do not recollect if it was an ad. Makes a 'point' though.

salil.sharma's picture
salil.sharma
Activity Score 2428

good art direction & execution

Designer Don't Do Different Things
They Do Things Differently

pandagun's picture
pandagun
Activity Score 12

http://www.campaignbriefasia.com/2012/04/leo-burnett-hong-kong-illustr...

Credits - Executive Creative Director: Connie Lo.
Creative Directors: Adrian Lam, Miranda Shing
Copywriters: Fanny Lau, Wen Louie. Art Director: May Chan.
Photographer: Stephen Cheungyikping.
Photo Retoucher: Henry Chanhungkit.
Support and Acknowledgement: Dalton Ghetti

somecopywriter's picture
somecopywriter
Activity Score 1113

Beautiful campaign. Seen the technique before. But there is great synergy with the copy here that just works so well.

lesinconnus's picture
lesinconnus
Activity Score 33

Rip off from the artist dalton ghetti ! Sorry no new creative idea here, just a recycling work but the line is good...

Seen1tb4's picture
Seen1tb4
Activity Score 3
connection_67's picture
connection_67
Activity Score 18

There is credit and acknowledgement form the original artist by the way...

newblake's picture
newblake
Activity Score 49

I agree. If they have the permission of the artist or the artist created the work then there is nothing being 'gotten away with'.

rudrodesigner's picture
rudrodesigner
Activity Score 11

Good job...........

killazol1's picture
killazol1
Activity Score 354

great concept. excellent use of pencil sculpture

zebraxas's picture
zebraxas
Activity Score 88

very nice campaign. but the truth it that all begins in the mind.

Mantufayo's picture
Mantufayo
Activity Score 580

Love it!

Saikia's picture
Saikia
Activity Score 51

Super work...

kleenex's picture
kleenex
Activity Score 43337

great idea.

AlvarezArt's picture
AlvarezArt
Activity Score 82

@Seen1tb4 why is it disgraceful? The artist from your link was part of this campaign.

Kymechow's picture
Kymechow
Activity Score 2

Cicero Magazine has done something similar last year!

http://www.behance.net/gallery/PENCILHEADS-CICERO-MAGAZINE/1239963

alausa's picture
alausa
Activity Score 1420

^^cool stuff.

jackblack's picture
jackblack
Activity Score 2350

I didn't think it was really that great to begin with, and the fact that it's already been done makes it even less likeable. Sorry.

tchellob's picture
tchellob
Activity Score 9

http://blog.wanken.com/11807/incredible-pencil-carvings-by-dalton-ghetti/

So if they used a pencil sculpture of Dalton Ghetti, where's the art direction?

bakamono's picture
bakamono
Activity Score 1002

ZzzzzZZZzz

because therefore it is

Fernando Montero's picture
Fernando Montero
Activity Score 121

It could be better, but I liked.

AD-rian's picture
AD-rian
Activity Score 261

And once again an idea by an artist was stolen by advertisers. This is supposed to be the creative industry, right? Sigh.

kevin.slep's picture
kevin.slep
Activity Score 2

disculpe cual es el tema de esa publicidad?

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