Staedtler: Church

Where it all begins.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Copywriter: Fanny Lau
Art Director: May Chan
Creative Director / Copywriter: Wen Louie
Photographer: Stephen Cheung
Photo Retoucher: Henry Chan
Published: April 2012

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22 comments

ZeSheep's picture
ZeSheep
174 pencils

A similar thing was done before though. I do not recollect if it was an ad. Makes a 'point' though.

salil.sharma's picture
salil.sharma
2272 pencils

good art direction & execution

pandagun's picture
pandagun
12 pencils

http://www.campaignbriefasia.com/2012/04/leo-burnett-hong-kong-illustr...

Credits - Executive Creative Director: Connie Lo.
Creative Directors: Adrian Lam, Miranda Shing
Copywriters: Fanny Lau, Wen Louie. Art Director: May Chan.
Photographer: Stephen Cheungyikping.
Photo Retoucher: Henry Chanhungkit.
Support and Acknowledgement: Dalton Ghetti

somecopywriter's picture
somecopywriter
1064 pencils

Beautiful campaign. Seen the technique before. But there is great synergy with the copy here that just works so well.

lesinconnus's picture
lesinconnus
33 pencils

Rip off from the artist dalton ghetti ! Sorry no new creative idea here, just a recycling work but the line is good...

Seen1tb4's picture
Seen1tb4
3 pencils
connection_67's picture
connection_67
18 pencils

There is credit and acknowledgement form the original artist by the way...

newblake's picture
newblake
44 pencils

I agree. If they have the permission of the artist or the artist created the work then there is nothing being 'gotten away with'.

rudrodesigner's picture
rudrodesigner
11 pencils

Good job...........

killazol1's picture
killazol1
354 pencils

great concept. excellent use of pencil sculpture

zebraxas's picture
zebraxas
85 pencils

very nice campaign. but the truth it that all begins in the mind.

Mantufayo's picture
Mantufayo
580 pencils

Love it!

Saikia's picture
Saikia
48 pencils

Super work...

kleenex's picture
kleenex
22728 pencils

great idea.

AlvarezArt's picture
AlvarezArt
82 pencils

@Seen1tb4 why is it disgraceful? The artist from your link was part of this campaign.

Kymechow's picture
Kymechow
2 pencils

Cicero Magazine has done something similar last year!

http://www.behance.net/gallery/PENCILHEADS-CICERO-MAGAZINE/1239963

alausa's picture
alausa
1412 pencils

^^cool stuff.

jackblack's picture
jackblack
2230 pencils

I didn't think it was really that great to begin with, and the fact that it's already been done makes it even less likeable. Sorry.

tchellob's picture
tchellob
9 pencils

http://blog.wanken.com/11807/incredible-pencil-carvings-by-dalton-ghetti/

So if they used a pencil sculpture of Dalton Ghetti, where's the art direction?

bakamono's picture
bakamono
1006 pencils

ZzzzzZZZzz

because therefore it is

Fernando Montero's picture
Fernando Montero
121 pencils

It could be better, but I liked.

AD-rian's picture
AD-rian
261 pencils

And once again an idea by an artist was stolen by advertisers. This is supposed to be the creative industry, right? Sigh.

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