Stadtreinigung Hamburg: Don't let the good things mess with the bad, 1

Don't let the good things mess with the bad. Ask for your green bin.

Creative Director / Copywriter: Fabio Montero
Art Director / Illustrator: Ernesto Salazar

February 2011


spaceopera 3000's picture
spaceopera 3000
37 pencils


life without music would have been so unfair.

luispiter's picture
2756 pencils

the art direction and the idea is bad

Prof's picture
1449 pencils


Quite really.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

Hard client...good job

CuriousPencil's picture
4225 pencils

You know what, I think this works really well. I like the expressions on the trashcans, that 'wrong side of the tracks' feel, and the innocent cabbage with its lil' ol' Muppetty eyeballs there all cutesy and useful for another go, if only it had a green bin to ride off into the future in.

So, visually I'm sold on it, though others have tutted about the Photoshop in the other ads in this series.

Copywise almost as much. The good side 'messing with the bad' is great, but... should it not be 'bad side mess with the good'?

This seems to be going for the 'protective' angle - look out for the little guy. The copy as it stands makes it look like the greenery is the bad guy. I'd ranked this pretty high before going back and noticing you kind of have the message backwards.

Still love it, just needs some tinkering (and you should try and find another word for "Things" - that's a really very lazy word).

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