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Comments (22)

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Highest Rated

maharaja's picture
maharaja
Activity Score 36

it's an excellent idea. But i don't think the headline is required at all ('playground is everywhere').

John Huerbert II's picture
John Huerbert II
Activity Score 44

this is the most awesomest idea ever. eventhough i've seen stadiums during the night before this has a deep understanding of the inner child who once was young. in a childish way.

popdistortion's picture
popdistortion
Activity Score 1592

Insanely simple. Great thinking.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Okay idea.

Just a simple twist. Don't see why you guys find it soo "awesome".

adabortion's picture
adabortion
Activity Score 615

Good idea, wrong execution. Look at how the lights affect the foreground!!! Insanely wrong!!!

KooKooMan's picture
KooKooMan
Activity Score 2

What wrong?

fifthbullet's picture
fifthbullet
Activity Score 186

the lighting, the floor where the light fall on is dark, where there's no light is bright.
i don't get why most of the ad must darken the four corner, some sort of award winning formula?

fersvax's picture
fersvax
Activity Score 1239

It's a simple photographic effect that brings the center odf attention out. Not an award winning formula (effective, by the way)

FER.

Justin's picture
Justin
Activity Score 176

Simple twist, brilliant idea.

There definately is something weird about the lighting in the foreground tho.

Overall, fantastic work.

PeteHH's picture
PeteHH
Activity Score 202

Good idea, just not flooring. And the lighting sucks.

Punker's picture
Punker
Activity Score 84

I must be dumb, I don't get it. maybe 'cause I've never heard of Kipsta... someone explain pls?

LAZ's picture
LAZ
Activity Score 288

turning it all, upside down. i like.

Mtl Dave's picture
Mtl Dave
Activity Score 274

There's a promblem with the light but it's a great good looking concept.

Punker's picture
Punker
Activity Score 84

PLS EXPLAIN IT TO ME...IT'S DRIVING ME CRAZY!!

ivan's picture
ivan

The lights are pointing towards the streets, therefore promoting street football.

Punker's picture
Punker
Activity Score 84

oh right... hang on while I switch my brain on..silly me

fredo's picture
fredo
Activity Score 30

Great idea, bad execution.

Heads's picture
Heads
Activity Score 194

Decent idea. Not great.

cooties's picture
cooties
Activity Score 180

Superb

Desi's picture
Desi
Activity Score 1052

John Hubert 2, u make me laugh with your comment: deep understanding of the inner child who once was young

Idea is great, but I don't think the creatives were going that deep in search of their inner child.

Congrats Y&R Paris, in a world of mediocrity, this is a fresh one.

Sick-of-adS's picture
Sick-of-adS
Activity Score 250

OK cool... like it

creativelefty's picture
creativelefty
Activity Score 50

somehow i suspect JH2 is linked to Y&R.

maharaja's picture
maharaja
Activity Score 36

it's an excellent idea. But i don't think the headline is required at all ('playground is everywhere').

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