Ads of the World

Ads of the World™ an All Creative World site

Stabilo highlighter: Information Technology

Stabilo highlighter: Information Technology
Your rating: None Average: 3.8 (11 votes)

Highlight only the good bits.

Advertising Agency: Grey, Hong Kong
Creative Directors: Paul Chan
Copywriters: Paul Chan
Art Director: Sonic Choy
Photographer: Jeffrey Leung
Retoucher: Simon Kwan

16 Comments

Donatti's picture

Done by Clarin, in Argentina, a couple of years ago.

Sharp's picture 216 pencils

I am sick and fucking tired of highlighter ads. These markers do not require ads to help sell them. And frankly they’re all the same. There’s no differentiating USP. These ads could be for ANY dam highlighter.

Salet's picture 288 pencils

I'm not as passionate about this as you, but I was just thinking the same thing. No differentiation. You're advertising for everybody who makes highlighters.

ivan's picture

You're right, but only Stabilo talks to the students the way it does.

In a way, when you are advertising any product that has competition with a similar product you're building the whole category, not just your brand.

Guest's picture

"sharp", are you working in advertising? guess not...
you don't know what advertising is for, do you?

damn, what an [edited by admin for foul language]...

Bye's picture 1484 pencils

I'm getting sick and tired of unverified guests making stupid personal attacks for whatever reason they have, like perhaps having posted the ad someone doesn't like. Since guests can comment this happens all the time, Ivan can't you just get rid of this function, it's only giving trouble.

Guest's picture

don't you get it? if there is no "differentiating USP" you need advertising all the more. good advertising. strong advertising.
the only product that needs no advertising would be a remedy for cancer or something like that.

these ads fail to make the product look special or better than the others though.

ivan's picture

Would it work if I were to delete guest comments that are off-topic or offensive?

Bye's picture 1484 pencils

The idea of everbybody being able to jump in on the conversations on this site is great, but that's already the case, you only have to sign up for it. Community wise I think it's better not to have this guest comment function because it just begs to be abused, I think it's public enough already. Deleting the comments that are offensive would require effort that wouldn't be nessecary if guests were just to sign up. But as with many things, it's just my opinion.

ivan's picture

Thanks Kris!

Bye's picture 1484 pencils

Not at all. This site is a great place to be.

ryanMc's picture

done done done...

Tapper's picture 480 pencils

So tired of this office equipment [edited by admin for foul language], so damn tired of it.

Strip. Strip. Strip.

Sharp's picture 216 pencils

I’m apologize if I came off sounding a bit harsh, but let’s get real here guys. Do you honestly think that students after seeing this ad will hold out on purchasing any highlighter to purchase a Stabilo highlighter? My guess is that the product will be forgotten seconds after viewing this ad. Purchasing products like this is usually based on price points (especially for students). You walk into any supply store to stock up and you see a wall of highlighters. Unless one has an obvious unique selling point over the other the purchase is usually hinging on which one is the cheapest, considering the fact that they all do the same dam thing. Now if the product has a differentiating USP like say…all in one with different colours that would be a different story.

miko1aj's picture 2712 pencils
ska's picture 61 pencils

Done over a year ago.
Check out www.shehanwriter.blogspot.com

____________________
Shoot the messenger.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.