20 comments

Beatboxer's picture
Beatboxer
1519 pencils

Honestly, i don't appreciate this campaign.
I understood it right away, but taking an image, erasing all the rest leaving some details (with a random linear shape) doesn't seem alright to me. Besides... All those colors with one pen? Naaaaaaa, don't bite it!

jmcho's picture
jmcho
278 pencils

i think the art direction makes it interesting. the color of the pen does throw it off though.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

i like this campaign alot.

Smart thinking, looks good.

8/10

jennywhx's picture
jennywhx
1142 pencils

i don't get the whole story with the lines they make, i only saw a tiny part of a picture.
this time of highlighting is dangerous ya, cause you'll assuming before you get the whole picture with is scary.

I don't like this campaign.

tipptapp's picture
tipptapp
133 pencils

Germany: 12 points, allemagne: 12 points!

Stigset's picture
Stigset
1456 pencils

I like it a lot.
The visual translates the message very well.
Nice art direction as well

Chocolat's picture
Chocolat
288 pencils

the colours throw you off only in this execution cos the picture is more graphic, but the other 2 are much clearer. I think its a neat campaign...simple and to the point. works for me.

Nthngmn's picture
Nthngmn
626 pencils

i love these. clean, simple. A+

I think we're splitting hairs here over the "colour of the pen"

lsadunb's picture
lsadunb
575 pencils

Very good idea! Congratulations!

klaussnow's picture
klaussnow
1675 pencils

its the Cliff Notes of Cliff Notes. Why even read the book to enlighten yourself when you can watch the video?

... its already been done...

Advertising Pawn's picture
Advertising Pawn
419 pencils

I love this. Clean. Neat.

http://adpawn.ovh.org

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

aperture22's picture
aperture22
13 pencils

Wonderful idea.Nicely done!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Tis similar indeed, but not the same.

AriesDW's picture
AriesDW
172 pencils

I think this one, as well as other ads on here, are sometimes taken too literally

Rog's picture
Rog
6094 pencils

Very much agreed, AriesDW.
Leave things open to interpretation.
Gets more people interested and involved.

>>>> That's not an ad. THIS is an ad.

No fixed abode's picture
No fixed abode
380 pencils

Not a copy.

AlphaHawk's picture
AlphaHawk
84 pencils

Pretty cool idea. I kinda wonder about the images behind the marker. I might have chosen more compelling "stories" but all-in-all its a pretty sweet idea.

juliangray's picture
juliangray
987 pencils

actually this guy is not geting the whole story. Is covering most of it. He is understands it but is not getting the full story with all the details. Wrong copy there.

TheVinchiFish's picture
TheVinchiFish
86 pencils

I prefer not to use script. Just show 3 or 4 parts of some famous imagery on white any places.
i.e. ear of ..., hand of ... , river of .... = Monalisa.
What do u think?

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