Stabilo Boss: Highlighted, Maria Antonieta

AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Salamanca
Published: January 2012

35 comments

andylefty's picture
andylefty
4537 pencils

It's difficult to criticise this. It's nice, especially the art.

vlwk's picture
vlwk
154 pencils

Here's a tagline - "Pointing stuff out like a Boss."

Hadrons's picture
Hadrons
5743 pencils

Very good !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

danielchapman's picture
danielchapman
292 pencils

Wow. Nice ad, staggeringly detailed and polished artwork.

Roger Keynes's picture
Roger Keynes
5498 pencils

Question. Does this idea need the highlighted name on paper?

Will Think for Salary

mr.x's picture
mr.x
952 pencils

yes

nepotiums's picture
nepotiums
251 pencils

'Always sticks out from the rest.'

thedesignaddict's picture
thedesignaddict
5391 pencils

Salamanca is really an amazing artist.

Simple clear concept. Personally, I think it needs the highlighted name to cover 'the dummy factor'.

Great work.

contact77's picture
contact77
35 pencils

Stabilo Boss is the Brand, but who's the Client that can back up these ads? Mega production highlighter ads? i would really like to see the media plan and the clients signature on it. And if there really is such a client. By the way, it's funny how tons of ghost ads begin to appear right before Cannes. Go figure...

Hadrons's picture
Hadrons
5743 pencils

Beautiful illustration. Outstanding as a matter of fact

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ordozgoiti's picture
Ordozgoiti
235 pencils

The illustration blew me away.

pez's picture
pez
1733 pencils

amusing and amazing!
impressive illustration!

Nike Diesel's picture
Nike Diesel
13389 pencils

Wow! I'm truly amazed. Superb work.

ad6426's picture
ad6426
103 pencils

Great artwork. And it really does highlight Marie Antoniette.

abake's picture
abake
1266 pencils

I like it, although I would've liked to see the name highlighted with a little bit more of text around it.

Donald Draper's picture
Donald Draper
137 pencils

This is great, I love it

kleenex's picture
kleenex
29385 pencils

great art.

mariachifunky's picture
mariachifunky

Ogilvy Guatemala already did this!

Nike Diesel's picture
Nike Diesel
13389 pencils

Please provide a link for us :)

CABAZORRO's picture
CABAZORRO
355 pencils

CANNES...

marushiao's picture
marushiao
8 pencils

Perfect!

Eight's picture
Eight
148 pencils

WOW. Great job.

deadlinecanwait's picture
deadlinecanwait
111 pencils

Good One :)

chuckieT's picture
chuckieT
680 pencils

Another great highlighter ad. There seems to be one in Cannes every year. Some years there are two. I am sure I will see this in some annuals. However, I have still never seen a highlighter ad in real life. Strange.

Walhaala's picture
Walhaala
39 pencils

this is art, not ad. The ad-part is bad, the art-part is wuuuuuhhhuuuuuu!

jmcon's picture
jmcon
4 pencils

I think this ad does a terrific job of appealing to the audiences emotional appeals. The artwork is wonderful and really grabs your attention. Great to see such wonderful ad work coming out of Chile. Truly a great advertisement.

CuriousPencil's picture
CuriousPencil
4227 pencils

Flawless illustration. Minor gripe with the fact that the strip of paper with the highlighted text has already been cut out and is sitting above and apart from the illustration; if it is already 'captioning' the picture in this way, there's no need to highlight. That aside, these are all truly gorgeous, and only the child in me wants to see a 'Waldo' version.

federicoq's picture
federicoq
43 pencils

awesome.

nothing to say.

alaaelalfi's picture
alaaelalfi
40 pencils

Amazing art direction .. Weldone

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Great. Direct

tirthomitro's picture
tirthomitro
2758 pencils

check out JWT India's ad for Luxor Highlighter pens... it kicks balls
this one hardly stands a chance.

they showed me a picture & i laughed
dignity has never been photographed

kionamarie's picture
kionamarie
10 pencils

i love how they executed the idea..

aldearomana's picture
aldearomana
16 pencils

Maravillosa ejecución.

AD-rian's picture
AD-rian
261 pencils

Sweet

chinaski's picture
chinaski
951 pencils

There are two Dutch flags.

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