Stabilo Boss: Highlighted, Maria Antonieta
AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Salamanca
Published: January 2012
AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Salamanca
Published: January 2012
35 comments
It's difficult to criticise this. It's nice, especially the art.
Here's a tagline - "Pointing stuff out like a Boss."
Very good !
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Wow. Nice ad, staggeringly detailed and polished artwork.
Question. Does this idea need the highlighted name on paper?
Will Think for Salary
yes
'Always sticks out from the rest.'
Salamanca is really an amazing artist.
Simple clear concept. Personally, I think it needs the highlighted name to cover 'the dummy factor'.
Great work.
Stabilo Boss is the Brand, but who's the Client that can back up these ads? Mega production highlighter ads? i would really like to see the media plan and the clients signature on it. And if there really is such a client. By the way, it's funny how tons of ghost ads begin to appear right before Cannes. Go figure...
Beautiful illustration. Outstanding as a matter of fact
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
The illustration blew me away.
amusing and amazing!
impressive illustration!
Wow! I'm truly amazed. Superb work.
Great artwork. And it really does highlight Marie Antoniette.
I like it, although I would've liked to see the name highlighted with a little bit more of text around it.
This is great, I love it
great art.
Ogilvy Guatemala already did this!
Please provide a link for us :)
CANNES...
Perfect!
WOW. Great job.
Good One :)
Another great highlighter ad. There seems to be one in Cannes every year. Some years there are two. I am sure I will see this in some annuals. However, I have still never seen a highlighter ad in real life. Strange.
this is art, not ad. The ad-part is bad, the art-part is wuuuuuhhhuuuuuu!
I think this ad does a terrific job of appealing to the audiences emotional appeals. The artwork is wonderful and really grabs your attention. Great to see such wonderful ad work coming out of Chile. Truly a great advertisement.
Flawless illustration. Minor gripe with the fact that the strip of paper with the highlighted text has already been cut out and is sitting above and apart from the illustration; if it is already 'captioning' the picture in this way, there's no need to highlight. That aside, these are all truly gorgeous, and only the child in me wants to see a 'Waldo' version.
awesome.
nothing to say.
Mandarino Adv
Amazing art direction .. Weldone
Great. Direct
http://www.mandarinoadv.com
check out JWT India's ad for Luxor Highlighter pens... it kicks balls
this one hardly stands a chance.
they showed me a picture & i laughed
dignity has never been photographed
i love how they executed the idea..
Maravillosa ejecución.
Sweet
There are two Dutch flags.