Stabilo Boss: Highlighted, Maria Antonieta

AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Salamanca
Published: January 2012

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35 comments

4432 pencils

andyleftyMonday, January 30, 2012 - 18:57

It's difficult to criticise this. It's nice, especially the art.

156 pencils

vlwkMonday, January 30, 2012 - 19:33

Here's a tagline - "Pointing stuff out like a Boss."

5644 pencils

HadronsTuesday, January 31, 2012 - 04:12

Very good !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

217 pencils

danielchapmanMonday, January 30, 2012 - 20:23

Wow. Nice ad, staggeringly detailed and polished artwork.

5405 pencils

Roger KeynesTuesday, January 31, 2012 - 00:25

Question. Does this idea need the highlighted name on paper?

Will Think for Salary

823 pencils

mr.xTuesday, January 31, 2012 - 03:47

yes

235 pencils

nepotiumsTuesday, January 31, 2012 - 00:34

'Always sticks out from the rest.'

4842 pencils

thedesignaddictTuesday, January 31, 2012 - 01:28

Salamanca is really an amazing artist.

Simple clear concept. Personally, I think it needs the highlighted name to cover 'the dummy factor'.

Great work.

35 pencils

contact77Tuesday, January 31, 2012 - 03:06

Stabilo Boss is the Brand, but who's the Client that can back up these ads? Mega production highlighter ads? i would really like to see the media plan and the clients signature on it. And if there really is such a client. By the way, it's funny how tons of ghost ads begin to appear right before Cannes. Go figure...

5644 pencils

HadronsTuesday, January 31, 2012 - 04:13

Beautiful illustration. Outstanding as a matter of fact

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

237 pencils

OrdozgoitiTuesday, January 31, 2012 - 04:36

The illustration blew me away.

1698 pencils

pezTuesday, January 31, 2012 - 04:42

amusing and amazing!
impressive illustration!

13048 pencils

Nike DieselTuesday, January 31, 2012 - 06:44

Wow! I'm truly amazed. Superb work.

103 pencils

diovTuesday, January 31, 2012 - 08:27

Great artwork. And it really does highlight Marie Antoniette.

1164 pencils

abakeTuesday, January 31, 2012 - 10:11

I like it, although I would've liked to see the name highlighted with a little bit more of text around it.

141 pencils

Donald DraperTuesday, January 31, 2012 - 11:25

This is great, I love it

15900 pencils

kleenexTuesday, January 31, 2012 - 11:33

great art.

5 pencils

MariachifunkyTuesday, January 31, 2012 - 13:24

Ogilvy Guatemala already did this!

13048 pencils

Nike DieselTuesday, January 31, 2012 - 14:14

Please provide a link for us :)

326 pencils

CABAZORROTuesday, January 31, 2012 - 18:26

CANNES...

8 pencils

marushiaoWednesday, February 1, 2012 - 14:19

Perfect!

150 pencils

EightSaturday, February 4, 2012 - 15:11

WOW. Great job.

111 pencils

deadlinecanwaitTuesday, February 14, 2012 - 13:54

Good One :)

706 pencils

chuckieTTuesday, February 28, 2012 - 14:52

Another great highlighter ad. There seems to be one in Cannes every year. Some years there are two. I am sure I will see this in some annuals. However, I have still never seen a highlighter ad in real life. Strange.

39 pencils

WalhaalaTuesday, February 28, 2012 - 17:05

this is art, not ad. The ad-part is bad, the art-part is wuuuuuhhhuuuuuu!

4 pencils

jmconSunday, March 11, 2012 - 15:45

I think this ad does a terrific job of appealing to the audiences emotional appeals. The artwork is wonderful and really grabs your attention. Great to see such wonderful ad work coming out of Chile. Truly a great advertisement.

4317 pencils

CuriousPencilSunday, March 11, 2012 - 19:50

Flawless illustration. Minor gripe with the fact that the strip of paper with the highlighted text has already been cut out and is sitting above and apart from the illustration; if it is already 'captioning' the picture in this way, there's no need to highlight. That aside, these are all truly gorgeous, and only the child in me wants to see a 'Waldo' version.

43 pencils

federicoqTuesday, March 20, 2012 - 09:35

awesome.

nothing to say.

Mandarino Adv

40 pencils

alaaelalfiWednesday, March 21, 2012 - 23:37

Amazing art direction .. Weldone

2631 pencils

MicheleVirgilioMonday, April 2, 2012 - 04:43

Great. Direct

http://www.mandarinoadv.com

2256 pencils

tirthomitroSaturday, April 7, 2012 - 09:21

check out JWT India's ad for Luxor Highlighter pens... it kicks balls
this one hardly stands a chance.

they showed me a picture & i laughed
dignity has never been photographed

10 pencils

kionamarieTuesday, April 24, 2012 - 04:03

i love how they executed the idea..

16 pencils

aldearomanaThursday, May 17, 2012 - 16:58

Maravillosa ejecución.

261 pencils

AD-rianSunday, September 30, 2012 - 14:41

Sweet

950 pencils

chinaskiWednesday, February 20, 2013 - 07:58

There are two Dutch flags.

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