Stabilo Boss: Highlighted, Dulcinea

AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Salamanca
Published: January 2012

15 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Lose the paper/highlighted name... and this is magnificent.

Will Think for Salary

abake's picture
abake
1266 pencils

Without the highlighted name it would be very difficult to figure out who it is, and without the historical/literary reference the piece loses some of its power IMHO.

Roger Keynes's picture
Roger Keynes
5498 pencils

But, that's my point. :)

It doesn't matter who it is.

It's the drawing of our attention to them that is.

And this astounding illustration does that by itself... superbly.

Will Think for Salary

nepotiums's picture
nepotiums
251 pencils

Good, but not the best.

contact77's picture
contact77
35 pencils

Stabilo Boss is the Brand, but who's the Client that can back up these ads? Mega production highlighter ads? i would really like to see the media plan and the clients signature on it. And if there really is such a client. By the way, it's funny how tons of ghost ads begin to appear right before Cannes. Go figure...

Hadrons's picture
Hadrons
5743 pencils

An artist not illustrator !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

eslam_designs's picture
eslam_designs
55 pencils

Widely agree

mrMagic's picture
mrMagic
798 pencils

One of the best ad artworks i have ever seen.

jponino's picture
jponino
601 pencils

amazingly designed :) good concept ! could have been better, but communicates and sells the product creatively

CABAZORRO's picture
CABAZORRO
355 pencils

CANNES...

Eight's picture
Eight
148 pencils

All in the details.

Michaelsmagic's picture
Michaelsmagic
261 pencils

amazing art

cosakirida's picture
cosakirida
41 pencils

GP

niko_17's picture
niko_17
138 pencils

The real funny thing "Contact77" is that you just post on two agency ads, you reeeaaaaally love all the ads of one of them, and destroy all the other ones...like you said....go figure...HÁ!

alaaelalfi's picture
alaaelalfi
40 pencils

This ad ... Highlighted ... Cannes

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