A Mammogram catches things you miss.
Advertising Agency: Intermark Group, Birmingham, USA
Creative Director: Stephen Etzine
Art Director: Rob Hardison
Copywriter: Howard Pearlstein
Published: September 2007
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14 Comments
This is pre-student work.
Jaggy, MICA Ahmedabad
din get that.....please explain
love anything creative
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There's a skull in there.
Jaggy, MICA Ahmedabad
ah so the skull is a cancer cell... I guess
http://jazarah.net/
I thought you were joking at first... Talk about subtle!!
Remove that skull..... and its beautiful fabric design.Isn't it?
This is an example of getting too creative and in the process it could get too difficult to understand. Women are adviced by doctors to routinely check their mammory glands for change of shape or lumps which could get malignant.That has limitations. Only a professional Mammogram can detect finer complications. The design represents the finer complications which physical examinations fail to detect. It is rather far fetched. I like to hear the response of some women. What do you get out of this ad ?
Reactor
ohhh come on !! um a woman and it was damn easy for me to understand it !!
easy, not bad, but not eye-catching from a distance
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Go Younha!!!
I like it. It's beautiful and attractive for the target and delivers the message.
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I don't know it sounds like someone was taking the wrong advices...
The judges at last years communication arts design annual liked it, and I do too. Simple and effective for the subject.
Nice.
A bit too subtle.
-Natalie
http://www.nataliemarion.com
and what about an elephant in the circle?
a bit shallow