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Published/Aired: 
August 2009
Description: 

The Gospel. Truth?

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Todd Waldron
Creative Director: Paul Taylor
Art Directors: Rene Van Wonderen, James Bowman
Copywriters: Ben Pegler, Leon Hayward
Retoucher: Woody, The Lounge ()()()()

Comments (9)

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Highest Rated

Guest's picture
Guest

What's it advertising?

iT-iS-i's picture
iT-iS-i
Activity Score 1721

i don't have words for this...

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

no comments for this

alexander_bickov's picture
alexander_bickov
Activity Score 3279

This idea may cause a conflict

naneenya's picture
naneenya
Activity Score 4

While this may prove to be controversial, I also believe that it shows creativity and fresh thinking. And, even if it makes people angry, people will remember that name. Success, no?

shahidali's picture
shahidali
Activity Score 4069

what do u want to associate with?
advertisement is not just about remembering. we all remember hitler.

shahid

naneenya's picture
naneenya
Activity Score 4

True - but not all advertising is equal. What is the point of this campaign? It seems to me that when a campaign is so blatantly controversial, the agency/client WANTS it to stir people. Guaranteed, this agency knows what they're doing. It's a good sign if your campaign gets talked about, even if that talk is not praise.

bayron1989's picture
bayron1989

Yo de ti, no utilizaría imagenes religiosas, siempre generan polémica en cualquier cultura. Eso depende tambien.

CurryJ's picture
CurryJ
Activity Score 955

Dangerously scandalous...

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I think; therefore I am

Guest's picture
Guest

What's it advertising?

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