St Matthew-in-the-City: Wine

The Gospel. Truth?

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Todd Waldron
Creative Director: Paul Taylor
Art Directors: Rene Van Wonderen, James Bowman
Copywriters: Ben Pegler, Leon Hayward
Retoucher: Woody, The Lounge ()()

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9 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

i don't have words for this...

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

no comments for this

alexander_bickov's picture
alexander_bickov
3279 pencils

This idea may cause a conflict

naneenya's picture
naneenya
4 pencils

While this may prove to be controversial, I also believe that it shows creativity and fresh thinking. And, even if it makes people angry, people will remember that name. Success, no?

shahidali's picture
shahidali
4063 pencils

what do u want to associate with?
advertisement is not just about remembering. we all remember hitler.

shahid

naneenya's picture
naneenya
4 pencils

True - but not all advertising is equal. What is the point of this campaign? It seems to me that when a campaign is so blatantly controversial, the agency/client WANTS it to stir people. Guaranteed, this agency knows what they're doing. It's a good sign if your campaign gets talked about, even if that talk is not praise.

bayron1989's picture
bayron1989

Yo de ti, no utilizaría imagenes religiosas, siempre generan polémica en cualquier cultura. Eso depende tambien.

CurryJ's picture
CurryJ
955 pencils

Dangerously scandalous...

================================================
I think; therefore I am

Guest's picture
Guest

What's it advertising?

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