St Matthew-in-the-City: Pet

Don't forget to get your pet blessed.

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Art Director / Copywriter: Nicci Doak
Retouchers: Diane Gifkins, Woody
Account Managers: Jo Harwood, James Johnston

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12 comments

RAM KATE's picture
RAM KATE
765 pencils

Somebody has to tell me about this Anglican Church in New Zealand link to pets. The visuals shows a hawk about to grab a guinea pig or whatever species it belong to for food. How come pets can be blessed this way. Is it that you get your pets on a Sunday to avoid such thing happens to them? I am confused.

RAM KATE

LeeHarvey's picture
LeeHarvey
3045 pencils

Man it's just a joke, it's World Animal Day, do something special for your pet, like saying a prayer... Funny!

RAM KATE's picture
RAM KATE
765 pencils

Thanks Mr. Lee. However, there are other ads also on St. Mathew-in-city, is it a prestigious or a high profile Church?

RAM KATE

A stranger abroad's picture
A stranger abroad
427 pencils

It's a big church near the middle of town. Like many (most?) churches they run active social and charity programs as well as services, running various programs for the poor, the homeless and other people in need.

They are a charity client of the agency, taken to support a good cause, and because they offer creative opportunities.

Guest's picture
Guest

Apparently, animals can be blessed once a year: americancatholic.org/Features/francis/blessing.asp

The artwork & message is clear- not over the top, shocking, disturbing, grungy or dark. Here's to shocking simplicity.

bvital's picture
bvital
198 pencils

too layered

warreno's picture
warreno
222 pencils

Cute image, but a goofy premise; does blessing your guinea pig guarantee it gets into heaven? (Is there an animal heaven? Does it include mosquitoes and cockroaches?)

Or is the guinea pig about to be eaten here one of the animals that didn't get blessed?

Isn't "god" a little too busy to care about rodents?

...Hmm, given the sorry state of world affairs, maybe that's all "god" is concerned with.

Anyway, I like the graphic but think the idea -- blessing a pet -- is just silly.

A stranger abroad's picture
A stranger abroad
427 pencils

Official church doctrine holds that only humans get into heaven. Or hell for those churches that believe in hell (not all Christian Churches do). So humans go to heaven, but chimps whom we share over 98% of our dna with do not, okay? For some reason God has decided to grant immortality to one group of apes he created, but not to another group of apes he created. According to most religions, we are just soooo special it is not even funny. Heck we are the second most important thing in the whole universe next to God him/her/itself. This is described by most religious folks as being 'humble'.

A blessing does not confer entry into heaven (either for a human or an animal). Only grace or works or predestination (depending which set of beliefs one subscribes to) does that. A blessing is just that. A ceremony that asks God to grant blessing, which is apparently a good thing to have.

Many churches offer blessings for pets and other animals, a tradition that goes back at least to St Francis of Assisi. Perhaps further.

crocodile ghandi's picture
crocodile ghandi
29 pencils

weird even for atheist

crocodile ghandi's picture
crocodile ghandi
29 pencils

weird - even for atheist

Guest's picture
Guest

Yes. The eagle has been blessed with a meal.

iambusy's picture
iambusy
2219 pencils

i like the last comment.

busy.

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