St Matthew-in-the-City: Fish

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director / Creative Director: Todd Waldron
Head of Art: James Bowman
Senior Art Directors / Senior Copywriters: Alex Dyer, Colin Mitchell
Designer: Woody
Account manager: Jo Harwood

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17 comments

Guest's picture
Guest

The line throws me a bit. It's a bit clunky. Not sure what it really is getting at.

federo's picture
federo
781 pencils

JAJJAJAJAJAJAJAJAJJ
really funny

Guest's picture
Guest

POOR ART, goddamnit

Guest's picture
Guest

good one!!! jajajajajjaa

Guest's picture
Guest

Pirate of the Caribbean

Good. Very funny.
Although is very edgy idea
in terms of religion. I think you
did it.

Very good guys.

Grace Bastien's picture
Grace Bastien

ha ha... I thought they were selling frozen fish or something.
oooops.

Cute ad.

shahidali's picture
shahidali
4063 pencils

the previous st matthew ads were better.
http://adsoftheworld.com/media/print/st_matthewinthecity_catering

here we're using visual pun of a globally recognized structure. too cheap a pun compared to the previous series.

shahid

A stranger abroad's picture
A stranger abroad
427 pencils

I like the strategy better than the execution.

It is a provocative and intelligent strategy, a Church wanting to talk about whether the gospels are literally true or more allegorical. As it is a CoE church, I am guessing they are of the latter opinion btw. And personally I support anything that battles Biblical Fundamentalism.

But I think such a provocative strategy is let down by what is, when it comes down to it, a cheap gag.

tirthomitro's picture
tirthomitro
2696 pencils

edgy is the word.
pretty neat.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

we love the idea
hate tha art work..

Guest's picture
Guest

I like the idea but the art direction, no way!

sharonjackson's picture
sharonjackson
131 pencils

I think this is a scream. I love it. Christians must see the gentle humour...has it been done before? Yes. Has it been done better? Probably not.

This is for a progressive Anglican Church in New Zealand. If the church of my childhood had that edge and sense of humour, I would likely still be going.

SJackson

sharonjackson's picture
sharonjackson
131 pencils

I think this is very funny. I love it. Christians must see the gentle humor...has it been done before? Yes. Has it been done better? Probably not.

This is for a progressive Anglican Church in New Zealand. If the church of my childhood had that edge and sense of humor, I would likely still be going.

SJackson

Guest's picture
Guest

"I just saw a grouper this big". The American Advertising Awards. The Book . Volume 111.
Client: Dive Key Largo. Art: Micheal Echard. Copy: Tim Haplin.

It's just not my word. It's Gospel.

kumarg's picture
kumarg
4 pencils

"I just saw a grouper this big"
American Advertising Awards. The Book. Volume 111
Client: Monroe County Tourism.
Art: Don Eighmie
Copy: Art de Rojas

And that's not just my word. Its gospel.

opposite of u's picture
opposite of u
301 pencils

great stuff..

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