St Matthew-in-the-City: Catering

The Gospel. Truth?

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Todd Waldron
Creative Director: Paul Taylor
Art Directors: Rene Van Wonderen, James Bowman
Copywriters: Ben Pegler, Leon Hayward
Retoucher: Woody, The Lounge ()()

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22 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Scandalous idea

Guest's picture
Guest

Coming from a Church? Uh!

karova's picture
karova
40 pencils

sorry, i dont get the point here. Can somebody explain it?

ivan's picture
ivan

You have to know the story of Jesus feeding 5000 people with a few loafs of bread and two fish. This ad claims he did it by ordering in. ;)

Ivan Raszl, admin of AotW

DJVassallo's picture
DJVassallo
243 pencils

hahahaha... nice idea, although not the first to satirize religion, could be more or less polemic depending the culture (the country) in which is displayed... in New Zealand maybe would be somehow memorable I guess (someone from there please give an opinion) in any Latin American country it may provoke advertiser's offices ending up burned...

which proves that the controversy is not in the ad, but in human's mind

shahidali's picture
shahidali
4063 pencils

bro, it did not satirize the religion. rather the church is taking up the challenge by inviting those people who don't believe in the gospels.
however, many poeple may misinterpret it the way u did.

shahid

Guest's picture
Guest

I live in Chile (a Latin American country, if you don´t know) and we can see hundred of campaigns playing wiht religious.
There´s no one adv agency burned for that...
Informate you self. Latin America is not so ignorate like you believe.

funky_frogii's picture
funky_frogii
2538 pencils

wonderful i love these...cos i dont believe in god......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

Are uou sure about that?

picopalqlea's picture
picopalqlea
999 pencils

thank God for that!

Guest's picture
Guest

This is creativity gone wrong, wrong, wrong. Is this what advertising is coming to? Blasphemous, and downright absurd.
Ishan Bahar
SRI LANKA.

Guest's picture
Guest

Evil power enter in to advertising?.. how sad.
Truth never fails. God is true.

Guest's picture
Guest

its not about blasfemy its about knowing that there is more behind every story. Is almost fair that if you are a blind believer, you understand there is an explanation for everything even religion and you are not believing in god if u resist to believe what lays behind it all. The same way believers should be respected you believers should respect rational explanations, right?!

sarvagya's picture
sarvagya
77 pencils

Sorry but can u please explain your campaign. Haven't got what's the idea behind.

Sarvagya

Guest's picture
Guest

I explained the ad, but it seems as though Ivan deleted my comment, because it did not suit the totalitarian policy. These ads try to come of as kindly saying to doubt is the beginning of knowledge when in fact these ads promote the views of the subhuman that runs the church and they also slander Christians. Why is Buddha or Mohammed not portrayed? Simple, because their meeting hall would be reduced to rubble the following day.

You lost people in the comment section don't believe in a higher power? I couldn't care less, but don't rub that onto us. if this ad is not pulled, it will be a nail in Ads of the World's coffin.

Guest's picture
Guest

Even after your explanation i still don't know what the ad is about.

What is the product?

is it St matthews in the city?

Is that a church?

The name makes me think it is.

Then i see the catering van in the picture and it becomes a joke. Why would you go with the absurd creative route to promote a church.

What ever this church teaches, adding comedy to their ads almost contradicts it.

Why would someone look for more info about this church? because they are funny?

I don't think anyone doing some soul searching would be interested in something that is not serious.

This would be better for a Comedy Central commercial

The gospel According to George Carlin

Where did this idea come from? what was the creative process? Maybe if you sell your idea, we can buy it.

Guest's picture
Guest

Well I will admit that my last post was not very descriptive about the ad itself. However, the three illustrations paint parts of the bible in which "Jesus created miracles" by giving vision to the blind, feeding plenty of hungry with such little food, and turning water to wine. The horrible ad agency decided to cater to the fool who paid for their services and they want to make the user ask "Was there something the audience didn't know like a magic trick or did Jesus really create these miracles?"

The thing is by visiting the official site, http://www.stmatthews.org.nz/index.php this does not look like a credible place I would go to if I were soul seeking as you said. You need read nothing more than "Dear Isabelle, As I think you know by now I don’t believe in a god.." from the official site to know what is being advertised here.

To me, it seems as though a guy saved for the last six years in his life to pay an ad agency to run a print campaign slandering Christians rather than advertising a product or service. This guy made the agency look more like a fool than he is.

Guest's picture
Guest

Even after your explanation i still don't know what the ad is about.

What is the product?

is it St matthews in the city?

Is that a church?

The name makes me think it is.

Then i see the catering van in the picture and it becomes a joke. Why would you go with the absurd creative route to promote a church.

What ever this church teaches, adding comedy to their ads almost contradicts it.

Why would someone look for more info about this church? because they are funny?

I don't think anyone doing some soul searching would be interested in something that is not serious.

This would be better for a Comedy Central commercial

The gospel According to George Carlin

Where did this idea come from? what was the creative process? Maybe if you sell your idea, we can buy it.

Grace Bastien's picture
Grace Bastien

M&C Saatchi did their job. They got you talking about it.
Well done.

GMD10's picture
GMD10
142 pencils

Getting good or bad attention and still make the most of it works only for celebrities.

I can shit on your doorstep and get you talking about me. That doesn't say you would consider a date.

(Excuse my language, but you don't seem unintelligent to me. Having read some of your posts I was a bit surprised ;-)

PERP's picture
PERP
433 pencils

Well, talking about it, in this case, sure is not enough..

.: look for the green giant on the label :.

Guest's picture
Guest

There is a big difference between saying plain, "Mother******"! and "Mother******, come to daddy!" There is an ironic wit in the latter while the former is mere abuse. Now WHAT is the point conveyed by this campaign? Context?

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