Presenting the raggers' collection 2009.
Advertising Agency: JWT Mindset, Hyderabad, India
Copywriters: Jitendra B. Lulla, Mark Samuel
Art Directors: Sudhakar E.
Creative Director: Mark Samuel
Photographer: Satya Prabhu
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13 Comments
Works well as an ambient. Nice insight and art direction though.
- Prasad Baggi
The art direction is too Harvey Nichols for me. But, maybe it's just me.
what's going on here?? what's 'tor andar joge"??
This is a campaign targeted at Indian youth, primarily college-goers. Ragging in colleges is a punishable offence here, and "Toh andar jaoge" means "You will be in jail". Hence the mannequins dressed in prison-clothes
well the dress looks very good though :D
Guys
upfront the campaign seemed to me as Harvey Nichols' typical root.
But then the catch on proved me wrong
Great work from HYD
Kudos to the team:)
ITS A BLANTANT LIFT OF HARVEY NICHOLS. SHOCKING, SHOW SOME INDIVIDUAL CREATIVE TALENT NEXT TIME.
The line at the bottom translates to "If u rag, u go to jail". Scam if ever there was one - 1st, hindi in hyderabad?!? 2nd, an anti-ragging squad in India??? u've got to be kidding me!! who's sponsoring it n who's paying for the ads?!?
Anywez, i'm not against scams as long as they r for a believable product/service. this one's just weird...
.............................
Not all who wander are lost.
I think the ad is great!!!
NICE CAMPAIGN. LOOKS NICE.
hmm, made in india
Accha ad banaaoge, toh cannes le jaaogey
Amazing! but clothes for prison are fashionable..aren't they?;)
Ads u create needs Attention!! http://www.clayology.com