St. Mary's College, Ragging Action Force: Back-to-campus
Presenting the back-to-campus range.
Campaign for a hugely successful anti-ragging drive among college students with a Hindi play on words that say "If you rag someone, you're going in (to jail, of course)".
Advertising Agency: JWT Mindset, Hyderabad, India
Copywriters: Jitendra B. Lulla, Mark Samuel
Art Directors: Sudhakar E.
Creative Director: Mark Samuel
Photographer: Satya Prabhu


6 Comments
Great idea and excellent execution. I loved it!!!!
Super!!
Looks interesting, but I'm missing the idea here. What's ragging?
The idea loses effect when being dragged out over an entire campaign
Yuck.
Yawn