St John Eye Care Unit: Abigail

Advertising Agency: BBH, London, UK
Creative Directors: Adrian Rossi, Alex Grieve
Art Directors: Adrian Rossi, Victoria Daltrey
Copywriters: Alex Grieve, Will Bingham
Account Supervisor: Ann-Marie Costelloe
Art Buyer: Sarah Pascoe
Photographer: Nadav Kander
Typographer: Rich Kennedy
Account Manager: Louise Addley

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5 comments

funky_frogii's picture
funky_frogii
2538 pencils

eye care...?
copy says something else...

Infected by a virus called CREATIVE | "And ya I Love Everything"
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Guest's picture
Guest

They are the dead body with the copy told about the accident happened with them before they die. I think it work and so strong story to remind that you can make different between Alive and Death by the right ambulance service. Cool~!!

Guest's picture
Guest

How did this win at Canne? Having the right judge can be the difference....

hesham00's picture
hesham00
48 pencils

Love it

.............................................................
www.heshamsamir.com

divschadha's picture
divschadha
29 pencils

Liked it!
However, i really think that the copy could be more strong for everyone. The copy for the 10 year old guy who dies in the swimming pool accident somehow touched my heart more than any other description!

The emotional touch to most of the accidents was missing and that is exactly what was needed the most here!!

Divya Chadha

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