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Shooting

Agency: 
Published/Aired: 
October 2008
Description: 

Yakuza-themed graphic novel.
A serialized crime/adventure storyline runs from ad to ad.
In the advertising, the stylized, black-and-gray floral patterns are from “Hanafuda” cards, used in oicho-kabu, a blackjack-like game popular among Yakuza.
No explanation of or for the story, nor of the clothing’s Yakuza references, is ever revealed. Over the course of the ski season, each ad will run once only, in storyline sequence.

Print advertisment created by Cultivator, United States for Spyder, within the category: Fashion.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Copywriters: Tim Abare
Photographer: Dan Carr

Comments (5)

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Highest Rated

iamcreative's picture
iamcreative
Activity Score 262

bad art direction!

prof00's picture
prof00
Activity Score 29

Personally, I think this ad would be better if it just used the word "thinsulate" and showed the gear. I think the mashup is clever and gives a great visual to anyone who would be in the market for something like this. The ads now miss the mark, in my opinion.

Guest commenter's picture
Guest commenter

yakuza has nothing to do with the benefits of thinsulate. while i understand the desire to be edgy, there should be a greater connection. and seeing just a singular ad, the viewer will have no idea of the story you are trying to tell. if you need to explain the story so people get it, it's not working. concept aside, I like the artwork (but the logo should be legible..it would be nice to be able to isolate with out all the background artwork.)

STRTLRS's picture
STRTLRS
Activity Score 1601

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I think, therefore... yeah.

STRTLRS's picture
STRTLRS
Activity Score 1601

---------------
I think, therefore... yeah.

iamcreative's picture
iamcreative
Activity Score 262

bad art direction!

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