Yakuza-themed graphic novel.
A serialized crime/adventure storyline runs from ad to ad.
In the advertising, the stylized, black-and-gray floral patterns are from “Hanafuda” cards, used in oicho-kabu, a blackjack-like game popular among Yakuza.
No explanation of or for the story, nor of the clothing’s Yakuza references, is ever revealed. Over the course of the ski season, each ad will run once only, in storyline sequence.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More