Tailwind inclusive

Agency Network: 
March 2012

Print advertisment created by Y&R, Switzerland for SPW, within the category: Recreation, Leisure.

Tailwind inclusive. E-Bikes.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Dominik Oberwiler, Martin Stulz
Art Director: Matthias Kadlubsky
Copywriter: Markus Rottmann
Photographer: Paolo Emmanuele
Retouching: Stephan Riederer, Pixelpolish

Comments (10)

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kleenex's picture
Activity Score 48984


zen_cah's picture
Activity Score 72

wind is blowing up. the cyclist is ... going up. so?

kalankji's picture
Activity Score 229

nice tag and ad too

Blue Apple's picture
Blue Apple
Activity Score 120

Pls Explain

manzoordesign's picture
Activity Score 147

thumps up!

"creativity is what I think in every moment of my life" I

antintheplug's picture
Activity Score 15

What the...? If there's something that makes the bike easier to ride ( giving you the feeling of a tailwind ), then mention it.
How is it supposed to be different to other bikes? Anyway, I think that's the missing piece in the idea.

AD 7

antintheplug's picture
Activity Score 15

... or maybe it's the city it's in? But that wouldn't work... tailwind becomes a headwind on the way back... hmmm

AD 7

Milan Solanki's picture
Milan Solanki
Activity Score 994

I guess they meant that their E-bike is so easy to ride that you would feel like riding with tailwind (that's why tailwind inclusive)

jackblack's picture
Activity Score 2357

Foreigners, stick to your local language and provide a translation. It's less humiliating that way.

Peter Frank's picture
Peter Frank
Activity Score 532

????? what?