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Tailor-made bikes, Mountainbike

Agency: 
Published/Aired: 
May 2011
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Description: 
Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Director: Thomas Schöb
Art Director: Lukas Wietlisbach
Copywriter: Andy Lusti
Photographer: Raphaela Pichler
Retouching: AschmannKlauser

Comments (8)

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Highest Rated

AD-rian's picture
AD-rian
261 Activity Scores

Mh, the idea behind it is not bad. As for the visual concept..."man becomes the bike" trick has been done to death in my opinion.
http://www.crossmarks.nl/wp-content/uploads/2007/03/crossmarks-san-shi...

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