SPW Custombikes: Tailor-made bikes, Mountainbike

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Director: Thomas Schöb
Art Director: Lukas Wietlisbach
Copywriter: Andy Lusti
Photographer: Raphaela Pichler
Retouching: AschmannKlauser
Published: May 2011


pez's picture
1800 pencils

I think execution could be better. It would make it greater to se him in a real position and not touching the ground. But maybe they wanted to keep it simple, and that's not bad. Idea is clear, and photography is great.

Gi_bo's picture
1385 pencils

Idea is clear? really?, please explain cuz im feeling stupid with this one!


Bob.C's picture
1163 pencils

Visually better but personally I feel you either make the man the frame of the bike (stop trying to make him look like he's riding it so change his feet) or you let him ride it in a natural position. As a cyclist the current position of the hands makes me think of fixing a wheel or puncture.

I agree with Pez on the great photography (this and the next)

toshmr's picture
129 pencils

Please explain

LittleJoe's picture
345 pencils

You customize your bike as you want so it become unique: you are the bike... I think...

SF's picture
122 pencils

i reallllyyyyy dont get this and image is done in a dramatic way!

ace85le's picture
3939 pencils

I like the photography.



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AD-rian's picture
261 pencils

Mh, the idea behind it is not bad. As for the visual concept..."man becomes the bike" trick has been done to death in my opinion.

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