SPW Custombikes: Tailor-made bikes, Citybike

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Director: Thomas Schöb
Art Director: Lukas Wietlisbach
Copywriter: Andy Lusti
Photographer: Raphaela Pichler
Retouching: AschmannKlauser
Published: May 2011

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9 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

"There is no bike."

thedesignaddict's picture
thedesignaddict
5331 pencils

That's because every bike is different.

Reality Check's picture
Reality Check
1793 pencils

The concept here holds more promise than the visual interpretation.

Bob.C's picture
Bob.C
1135 pencils

I know what it's meant to say, but sorry it currently says an odd man clearly holding some wheels

thedesignaddict's picture
thedesignaddict
5331 pencils

I love this idea. The concept is so simple;

Each customized bike is a perfect extension of the individual. Hence the person is the bike.

CuriousPencil's picture
CuriousPencil
4227 pencils

I know what it's *supposed* to mean, and as valiant an insight as that may be, it *still* shows an uncomfortable man trying to push 2 wheels up a hill.

SF's picture
SF
122 pencils

is he stuck to the wheels?

SF's picture
SF
122 pencils

is he stuck to the wheels?

Glut's picture
Glut
3947 pencils

just wheels, and they look kind uncomfortable also.

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