SPW Custombikes: Tailor-made bikes, Citybike
Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Director: Thomas Schöb
Art Director: Lukas Wietlisbach
Copywriter: Andy Lusti
Photographer: Raphaela Pichler
Retouching: AschmannKlauser
Published: May 2011


9 comments
"There is no bike."
That's because every bike is different.
The concept here holds more promise than the visual interpretation.
I know what it's meant to say, but sorry it currently says an odd man clearly holding some wheels
http://www.facebook.com/ConvinceMarketing
I love this idea. The concept is so simple;
Each customized bike is a perfect extension of the individual. Hence the person is the bike.
I know what it's *supposed* to mean, and as valiant an insight as that may be, it *still* shows an uncomfortable man trying to push 2 wheels up a hill.
is he stuck to the wheels?
is he stuck to the wheels?
just wheels, and they look kind uncomfortable also.