SPW Bike Shop: Tailwind inclusive

Tailwind inclusive. E-Bikes.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Dominik Oberwiler, Martin Stulz
Art Director: Matthias Kadlubsky
Copywriter: Markus Rottmann
Photographer: Paolo Emmanuele
Retouching: Stephan Riederer, Pixelpolish
Published: March 2012


kleenex's picture
32382 pencils


zen_cah's picture
72 pencils

wind is blowing up. the cyclist is ... going up. so?

kalankji's picture
229 pencils

nice tag and ad too

Blue Apple's picture
Blue Apple
120 pencils

Pls Explain

manzoordesign's picture
147 pencils

thumps up!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

antintheplug's picture
15 pencils

What the...? If there's something that makes the bike easier to ride ( giving you the feeling of a tailwind ), then mention it.
How is it supposed to be different to other bikes? Anyway, I think that's the missing piece in the idea.

AD 7

antintheplug's picture
15 pencils

... or maybe it's the city it's in? But that wouldn't work... tailwind becomes a headwind on the way back... hmmm

AD 7

Milan Solanki's picture
Milan Solanki
988 pencils

I guess they meant that their E-bike is so easy to ride that you would feel like riding with tailwind (that's why tailwind inclusive)

jackblack's picture
2328 pencils

Foreigners, stick to your local language and provide a translation. It's less humiliating that way.

Peter Frank's picture
Peter Frank
532 pencils

????? what?

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