sloppy4's picture
1494 pencils

"spoiled" and "chicken" are two words that should never appear together. perhaps it's the translation.

sean_kladek's picture
12 pencils

spoiled in the sense of getting everything whenever you want. Not the type of message that should be connected with food products of any kind.

Roger Daly's picture
Roger Daly
359 pencils

SFX: Crickets

Quink's picture
234 pencils

Maybe 'pampered' would have been a better word...

SeanMartin's picture

Pity that, because most people know the real circumstances of how chickens are raised in this industry, this ad comes across as more ironic than anything else.

shahidali's picture
4069 pencils

well done. i like the copy.
don't know the TG, thus can't comment on the merit of communication effectiveness.
Art direction should have some opportunity to make the creative more delicious...


teenie's picture
1894 pencils

I don't care how cute or clever this headline is supposed to be, people's first impression upon reading this is "spoiled chicken". Mothers are crazy with raw chicken--they'll wash their hands 50 times when cooking chicken just to be sure their kids have 0% chance of getting sick. So you think mothers--the main shoppers--will appreciate the subtle attempt at humour? My guess is guess again.

Fabio Chaves's picture
Fabio Chaves

Unethical, poor!

Guest commenter's picture
Guest commenter

Mmm, spoiled pork.

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