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Monroe

Agency: 
Published/Aired: 
December 2010
Description: 

See the unseen. Spuk stock pictures.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Carsten Bolk
Art Director: Jake Shaw
Copywriter: Florian Birkner
Photographer: Matt Barnes
Account Manager: Liselotte Schwenkert

Comments (26)

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Highest Rated

SCHIZFLUX's picture
SCHIZFLUX
Activity Score 40

i would play down the sharpness on the grid. something. everything is in focus in this picture, well defined. the result is a flat image.

velle's picture
velle
Activity Score 1550

is this for realz?

morse's picture
morse
Activity Score 17364

This is fantasy coming true. :) Fun ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture
Billoughsby
Activity Score 5144

The two ads loaded thus far -- the alt p.o.v of the iconic shot of depression era workers on the girder, and this one -- are pure brilliance and joy. I'm refreshed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ivan's picture
ivan

The first one was loaded some time ago already as well:
http://adsoftheworld.com/media/print/spuk_pictures_beatles

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Love the art, love the angle (of both the concept and the image) but don't love the line which sounds stilted.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Niiiice.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Freaking beautiful. The Marilyn Monroe execution works best.

Guest's picture
Guest

She looks demoniac

Guest's picture
Guest

Dear Anonymous Author,
You may not love the line. But it serves the purpose. In fact, the line wasn't requierd. When the visual says it all a line should be kept simple.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

I think the line could be even simpler. Something like, "unique pictures" or "rare photos" or something like that.

Guest's picture
Guest

wink wink

Guest's picture
Guest

Awesome

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Not to fond of the tagline but fantastic idea and campaign.

Guest's picture
Guest

Fabulous campaign idea. Tagline probably works better in German?

RG's picture
RG
Activity Score 184

Nice!

RG

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Me gusto mucho.

kripaakar's picture
kripaakar
Activity Score 522

brilliant idea!!!

fotdot's picture
fotdot
Activity Score 673

I want to like this, but I can't.

Hiperion's picture
Hiperion
Activity Score 3138

I love it!!!!!

Cheerriiee's picture
Cheerriiee
Activity Score 952

cleverly applied, love it!

SCHIZFLUX's picture
SCHIZFLUX
Activity Score 40

Took me quite some time to figure out what's there on the picture. Had to click to enlarge.

Guest's picture
Guest

If you're rating ads without viewing them at full size, you need to quit. Thumbnail view is half the story.

SCHIZFLUX's picture
SCHIZFLUX
Activity Score 40

It's a method, actually. Normal people to whom ads are addressed do not scrutinize each in a magazine the way professional do - zooming in and zooming out. They page through quickly. If they don't get the gestalt, they just keep moving. Meaning the budget is wasted on them. If not Monroe, I should have at least been able to recognize a human form here. I did not.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

'Normal people' see the ad full size and will recognize Monroe in a split second Schizflux.

SCHIZFLUX's picture
SCHIZFLUX
Activity Score 40

i would play down the sharpness on the grid. something. everything is in focus in this picture, well defined. the result is a flat image.

Dzsoi's picture
Dzsoi
Activity Score 8129

Have you seen any thumbnails to zoom into in paper magazines, clever boy?

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