Spring Valley: Apple

Where spring comes from
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Advertising Agency: George Patterson Y&R, Melbourne, Australia
Executive Creative Director / Creative Director: Ben Coulson
Creative Director: Jim Ingram
Art Director: Paul Meates
Copywriter: Evan Roberts
Producer: Natalie Loveridge
Agency Producer: Sam Joy
Retoucher: Toby Pike
Photographer: Andreas Smetana
Account managers: Mathew Cummings, Matilda Hobba, Damien Miller

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11 comments

ivan's picture
ivan

Check out the TV ad posted earlier as well: http://adsoftheworld.com/media/tv/spring_valley_spring_fever

Ivan Raszl, admin of AotW

Billoughsby's picture
Billoughsby
5091 pencils

This series works beautifully. The TV was inspired. --They're doing everything right. Kudos

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

s1bs's picture
s1bs
398 pencils

Nice.

Ivan, I like what you've done with the place...

ivan's picture
ivan

Thanks! More small changes to come soon.

Ivan Raszl, admin of AotW

CUTIEPIE's picture
CUTIEPIE
347 pencils

Agreed its great :D

eminenz's picture
eminenz
73 pencils

Wonderfully conceptualised and executed

silvi's picture
silvi
4172 pencils

Nothing new

Guest's picture
Guest

The only confusing thing for me is the line - "Where spring comes from".

The ad depicts the product coming from spring/nature not the other way round.

Beautiful visual but that part throws me.

Dzsoi's picture
Dzsoi
5269 pencils

Who put that fcking mountain in my glass?! Seriously, I like it, looks tasty in a strange way - best execution because of that juicy waterfall.

Guest's picture
Guest

Can you tell me about the music for this ad? It reminds me of and Elvis song.

Guest's picture
Guest

perspective of the leaves at the base is wrong.

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