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Comments (32)

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Highest Rated

Guest's picture
Guest

Very smart and catchy.............

miko1aj's picture
miko1aj
Activity Score 3086

funny campaign. It's very rare to see something good in butter ads.

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

I love it

Guest's picture
Guest

oh,it‘s 好

copylad's picture
copylad
Activity Score 121

NEAT.
SIMPLE
BRILLIANT.

PRAISES.
CHEERS.
PAT ON THE BACKS.

copylad's picture
copylad
Activity Score 121

CAN WE HAVE THE CREDITS PLEASE.

NastyJester's picture
NastyJester
Activity Score 740

Lovely insight, beautiful ads. That happens to my toast all the time and it all but sends me screaming to me knees with the sheer injustice of it all.

Shamail Khadija's picture
Shamail Khadija
Activity Score 64

cool...lovely...it made me smile

premc's picture
premc
Activity Score 917

sweet !! 5/10

radical

Guest's picture
Guest

ok, it not makes me smile, it not sounds to me appealing
is it funny, is it smart?

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Stop this brutality of crap ads...

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

I love it because it's true, i cry when this happens to me, it ruins my whole day!!! lol

Guest's picture
Guest

Pretty clever and quite a funny ad based on a simple human truth - it sucks when that happens to your toast! This ad might even influence product trial (a rare thing for ads these days) because people simply hate butter that doesn't spread, so at the end of the day ad does its job.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

I'll give you a higher score for this one, but I noticed you did the same ad with a croissant. How that is different than this, I don't know. Art is a little sloppy too.

federo's picture
federo
Activity Score 781

love it
so true and funny

Guest's picture
Guest

I think it would be better without the copy, just the product shot and "Butter that spreads."

bknowlden's picture
bknowlden
Activity Score 3647

Genuine insight for a difficult product and good art direction.

Guest's picture
Guest

Good idea, shit headline

Guest's picture
Guest

Nice... Finally something that actually says what the product means instead of just saying it's smooth and buttery and yummy.

Kudos to the folks at john st.

elnietodeNicho's picture
elnietodeNicho
Activity Score 360

good one, nice insight.

Guest's picture
Guest

"Submitted by copylad (107 points) on Fri, 2009-04-17 05:55.
CAN WE HAVE THE CREDITS PLEASE."

John St.
Don't know who the people were that worked on it.
Most likely Angus and Steve oversaw it.

short shorts's picture
short shorts
Activity Score 109

Best butter ad I've ever seen. Sorry, Fabio.

BachBern's picture
BachBern
Activity Score 106

usually butter ads are much less interesting
this one is nice

Chris's picture
Chris
Activity Score 1985

wheres the credits

Guest's picture
Guest

brilliant!

sebascmb's picture
sebascmb
Activity Score 62

exelent realyy workds

Guest's picture
Guest

there is now a facebook group supporting this cause.

Guest's picture
Guest

awesome!

Guest's picture
Guest

да пиздец как крута!

Guest's picture
Guest

I find nothing funny about this. Brutality, violence,
trivializing them - not funny. And if you end up with
toast like this it's usually the bread that's rubbish
not the spread. Butter's not good for you. Sorry
nothing good about this ad.

Guest's picture
Guest

Bravo(: Great line!!!

capywriter's picture
capywriter
Activity Score 5509

I can appreciate the art, not the product or insight

Guest's picture
Guest

Very smart and catchy.............

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