August 2009
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At the 1968 olympics, African-Americans ran in the colours of Team USA. But, they stood for something else.
There's more to the story than just the game.

Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Executive Creative Director: Anton Crone
Creative Group Head / Copywriter: Gavin Whitfield
Art Directors: Gareth Cohen, Michele Mueller
Agency Producer: Justin Fraser
Photographer: Ian Anderson

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Guest's picture

Smith and Carlos weren't Black Panthers, and their Black Power salute had absolutely nothing to do with the Black Panther movement. It was about civil rights, not uncivil violence.


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