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Published/Aired: 
August 2009
Description: 

At the 1968 olympics, African-Americans ran in the colours of Team USA. But, they stood for something else.
There's more to the story than just the game.

Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Executive Creative Director: Anton Crone
Creative Group Head / Copywriter: Gavin Whitfield
Art Directors: Gareth Cohen, Michele Mueller
Agency Producer: Justin Fraser
Photographer: Ian Anderson

Comments (5)

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Highest Rated

Guest's picture
Guest

Smith and Carlos weren't Black Panthers, and their Black Power salute had absolutely nothing to do with the Black Panther movement. It was about civil rights, not uncivil violence.

Dev Kumar's picture
Dev Kumar
Activity Score 834

The Black Panthers aren't part of mainstream African-American values. Tell me if I'm wrong.

Guest's picture
Guest

They were at the time. Maybe not publicly, but their positions on race and equality were at the heart of the times. Their means for achieving that were considered questionable, but understandable.

Guest's picture
Guest

Living in the past... how very South African.

shahidali's picture
shahidali
Activity Score 4069

clap, clap, clap.

shahid

Guest's picture
Guest

Smith and Carlos weren't Black Panthers, and their Black Power salute had absolutely nothing to do with the Black Panther movement. It was about civil rights, not uncivil violence.

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