Sports Illustrated: Ali

In 1971 Cassius Clay went 12 rounds in the supreme court with uncle sam's conscription policy. He won that bout too.
There's more to the story than just the game.

Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Executive Creative Director: Anton Crone
Creative Group Head / Copywriter: Gavin Whitfield
Art Directors: Gareth Cohen, Michele Mueller
Agency Producer: Justin Fraser
Photographer: Ian Anderson


adbrandetc's picture
66 pencils

This ad does a much better job at staying with the facts rather than try to over sensationalize them with imagery that grabs your attention for unnecessary reasons.

I personally would have rather seen the actual covers from this era rather than these obviously photo shopped sports illustrated covers. Oh and lastly was there even
a sports illustrated publication back then?

shahidali's picture
4069 pencils

fantastic. what a positive turnaround from the hitler case.


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